A data profile of the people who buy, follow and care about American English in Ireland — modelled from more than twelve digital signal sources. American English has an estimated audience of 946,265 people in Ireland.
American English has an estimated audience of 946,265 people in Ireland. 61.4% are female, 38.6% are male, average age 43.5. Top brand affinities: Men's clothing, Waxing, Weaving, Hoodie, Dress shirt.
Top brand affinities include Men's clothing, Waxing, Weaving, with strongest over-indexing on Men's clothing (1.63× the country average).
Demographically, the American English audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical American English fan in Ireland is more female, around 43.5 years old, with strong Tradition tendencies and a notable affinity for Men's clothing.
The key figures that characterise the American English profile in Ireland.
61.4% are female, 38.6% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 43.5 |
| Estimated audience size | 946,265 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide American English audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 30.5% |
| United Kingdom | 6.7% |
| Japan | 6.5% |
The strongest cross-interests of the American English audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dress shirt | Fashion & Accessoires | 1.77× | ||
| 02 | Men's clothing | Fashion & Accessoires | 1.63× | ||
| 03 | Weaving | Fashion & Accessoires | 1.57× | ||
| 04 | Hoodie | Fashion & Accessoires | 1.53× | ||
| 05 | Waxing | Beauty & Wellness | 1.52× | ||
| 06 | Microwave oven | Home & Garden | 1.52× | ||
| 07 | Bed frame | Home & Garden | 1.52× | ||
| 08 | Solar power | Home & Garden | 1.52× | ||
| 09 | Gluten-free diet | Food & Beverages | 1.52× | ||
| 10 | Fertilizer | Home & Garden | 1.52× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.52× | ||
| 12 | Home automation | Technology & Electronics | 1.52× | ||
| 13 | Essential oil | Home & Garden | 1.52× | ||
| 14 | Herbalism | Health | 1.52× | ||
| 15 | Employment agency | Business & Career | 1.52× | ||
| 16 | Hypermarket | Shopping | 1.52× | ||
| 17 | Sauna | Home & Garden | 1.52× | ||
| 18 | Plus-size clothing | Fashion & Accessoires | 1.52× | ||
| 19 | Dermatology | Beauty & Wellness | 1.52× | ||
| 20 | Stradivarius | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.40× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Quality Awareness | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.85× | |
| Social Media Usage | JOY | 0.92× | |
| Early Adopter Mentality | POWER | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for American English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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