A data profile of the people who buy, follow and care about The Iconic in Australia — modelled from more than twelve digital signal sources. The Iconic has an estimated audience of 2,274,928 people in Australia.
The Iconic has an estimated audience of 2,274,928 people in Australia. 85.5% are female, 14.5% are male, average age 31.2. Top brand affinities: Uniqlo, H&M, IKEA, Sephora, Discount stores.
Top brand affinities include Uniqlo, H&M, IKEA, with strongest over-indexing on Uniqlo (3.23× the country average).
Demographically, the The Iconic audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
The typical The Iconic fan in Australia is more female, around 31.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Uniqlo.
The key figures that characterise the The Iconic profile in Australia.
85.5% are female, 14.5% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 85.5% |
| Male | 14.5% |
| Average age | 31.2 |
| Estimated audience size | 2,274,928 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 43% | |
| 30-39 | 19% | |
| 40-49 | 9% | |
| 50+ | 4% |
of the worldwide The Iconic audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 91.9% |
| Saudi Arabia | 5.6% |
| United States | 1.2% |
The strongest cross-interests of the The Iconic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Levi Strauss & Co. | Fashion & Accessoires | 5.11× | ||
| 02 | Urban Outfitters | Shopping | 4.05× | ||
| 03 | Net-a-Porter | Shopping | 3.92× | ||
| 04 | H&M | Shopping | 3.47× | ||
| 05 | Uniqlo | Shopping | 3.23× | ||
| 06 | Sephora | Shopping | 3.08× | ||
| 07 | High-net-worth individual | Business & Career | 3.03× | ||
| 08 | Cartier | Fashion & Accessoires | 3.02× | ||
| 09 | Swarovski | Fashion & Accessoires | 2.99× | ||
| 10 | New Balance | Fashion & Accessoires | 2.68× | ||
| 11 | Designer clothing | Fashion & Accessoires | 2.61× | ||
| 12 | Louis Vuitton | Fashion & Accessoires | 2.60× | ||
| 13 | Natural skin care | Beauty & Wellness | 2.43× | ||
| 14 | Streetwear | Fashion & Accessoires | 2.29× | ||
| 15 | ASICS | Fashion & Accessoires | 2.24× | ||
| 16 | Discount stores | Shopping | 2.17× | ||
| 17 | IKEA | Home & Garden | 1.88× | ||
| 18 | Personal care | Health | 1.83× | ||
| 19 | Fragrances | Beauty & Wellness | 1.70× | ||
| 20 | Organic food | Food & Beverages | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.40× | |
| Indulgence | JOY | 2.35× | |
| Pet Ownership | JOY | 1.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.56× | |
| Tradition | CONSERVATISM | 0.79× | |
| Individualism | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for The Iconic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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