A data profile of the people who buy, follow and care about TV talkshows in Indonesia — modelled from more than twelve digital signal sources. TV talkshows has an estimated audience of 3,424,317 people in Indonesia.
The average TV talkshows fan in Indonesia is 37.6 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Non-fiction books, Casino games, Casino, with strongest over-indexing on Non-fiction books (2.57× the country average).
Demographically, the TV talkshows audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Need for Security, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical TV talkshows fan in Indonesia is balanced, around 37.6 years old, with strong Need for Security tendencies and a notable affinity for Non-fiction books.
The key figures that characterise the TV talkshows profile in Indonesia.
45.6% are female, 54.4% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 37.6 |
| Estimated audience size | 3,424,317 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 27% | |
| 30-39 | 27% | |
| 40-49 | 20% | |
| 50+ | 11% |
of the worldwide TV talkshows audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 27.3% |
| United Kingdom | 4.4% |
| Brazil | 4.3% |
Where the TV talkshows audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Sumatra | ~90K | 1.06× | |
| 02 | Special Region of Yogyakarta | ~60K | 1.05× | |
| 03 | East Nusa Tenggara | ~40K | 1.04× | |
| 04 | Southeast Sulawesi | ~30K | 1.04× | |
| 05 | North Kalimantan | ~10K | 1.03× | |
| 06 | Papua (province) | ~20K | 1.02× | |
| 07 | Maluku | ~20K | 1.02× | |
| 08 | East Kalimantan | ~60K | 1.01× | |
| 09 | Aceh | ~50K | 1.01× | |
| 10 | Bengkulu | ~30K | 1.01× | |
| 11 | West Papua | ~10K | 1.01× | |
| 12 | South Sulawesi | ~100K | 1.00× | |
| 13 | West Kalimantan | ~50K | 1.00× | |
| 14 | South Kalimantan | ~40K | 1.00× | |
| 15 | West Nusa Tenggara | ~40K | 1.00× | |
| 16 | Jambi | ~40K | 1.00× | |
| 17 | North Sulawesi | ~40K | 1.00× | |
| 18 | Central Kalimantan | ~30K | 1.00× | |
| 19 | Bangka-Belitung Islands | ~20K | 1.00× | |
| 20 | Gorontalo (disambiguation)(2) | ~10K | 1.00× | |
| 21 | Riau | ~80K | 0.99× | |
| 22 | Lampung | ~70K | 0.99× | |
| 23 | West Sumatra | ~60K | 0.99× | |
| 24 | Riau Islands | ~40K | 0.99× | |
| 25 | Central Sulawesi | ~30K | 0.99× | |
| 26 | Bali | ~70K | 0.98× | |
| 27 | North Sumatra | ~200K | 0.97× | |
| 28 | Banten | ~100K | 0.97× | |
| 29 | Central Java | ~300K | 0.93× | |
| 30 | Jakarta | ~300K | 0.93× | |
| 31 | East Java | ~300K | 0.92× | |
| 32 | West Java | ~500K | 0.89× | |
| 33 | West Sulawesi | 0.00× | ||
| 34 | North Maluku | 0.00× |
The strongest cross-interests of the TV talkshows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Park Bo-gum | Movies & TV | 3.20× | ||
| 02 | Korean Tour | POI | 2.80× | ||
| 03 | Non-fiction books | Literature | 2.57× | ||
| 04 | Song Hye-kyo | Fashion & Accessoires | 2.23× | ||
| 05 | Browser games | Games | 2.14× | ||
| 06 | Tabletop game | Games | 2.11× | ||
| 07 | Word games | Games | 2.04× | ||
| 08 | Casino games | Games | 2.03× | ||
| 09 | Korean movies | Movies & TV | 1.96× | ||
| 10 | Online newspaper | News | 1.94× | ||
| 11 | Detective fiction | Literature | 1.84× | ||
| 12 | Casino | Games | 1.71× | ||
| 13 | Ballet | Music & Radio | 1.68× | ||
| 14 | Dancehalls | Music & Radio | 1.68× | ||
| 15 | TV game shows | Movies & TV | 1.67× | ||
| 16 | Musical theatre | Movies & TV | 1.61× | ||
| 17 | Google Books | Literature | 1.59× | ||
| 18 | Board games | Games | 1.57× | ||
| 19 | Strategy games | Games | 1.57× | ||
| 20 | TV comedies | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.08× | |
| Individualism | JOY | 1.05× | |
| Risk Appetite | THRILL | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.71× | |
| Patriotism | CONSERVATISM | 0.72× | |
| Early Adopter Mentality | POWER | 0.77× |
TV talkshows has an estimated audience of 3,424,317 people in Indonesia, concentrated in West Java and East Java.
45.6% of TV talkshows fans are female, 54.4% are male, with an average age of 37.6 years.
TV talkshows fans show strongest brand affinity for Non-fiction books (2.57×), Casino games (2.03×), and Casino (1.71×) over the country average.
TV talkshows fans in Indonesia are most concentrated in West Java (reach ~500K), East Java (reach ~300K), and Central Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond TV talkshows itself, the audience over-indexes on Casino games (2.03×), Casino (1.71×), Korean movies (1.96×), and Park Bo-gum (3.2×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for TV talkshows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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