Rascasse Audience Intelligence

Kidspot Audience in United States

A data profile of the people who buy, follow and care about Kidspot in United States — modelled from more than twelve digital signal sources. Kidspot has an estimated audience of 774,696 people in United States.

#890among Website / Newspaper / Magazine in United States#479in Kids & Family

The average Kidspot fan in United States is 36.2 years old, more female, and lives primarily in Arkansas.

The audience is concentrated in Arkansas, New Jersey, Massachusetts.

Top brand affinities include Pinterest, Scooby-Doo, Tabloid (newspaper format), with strongest over-indexing on Pinterest (3.31× the country average).

Demographically, the Kidspot audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kidspot fan in United States is more female, around 36.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Pinterest.

Category: Kids & Family · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kidspot profile in United States.

Audience size
775K
in United States
Gender
75.3%♀
24.7% male
Age
36.2
average years
Country rank
#28045
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Kidspot

75.3% are female, 24.7% are male, average age 36.2.

Fig. 02

Gender split

75.3%
Female
24.7%
Male
Demographic split for Kidspot audience in United States
MetricValue
Female75.3%
Male24.7%
Average age36.2
Estimated audience size774,696
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Kidspot audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3922%
40-4917%
50+13%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Kidspot audience comes from United States.

Worldwide audience distribution share by country for Kidspot
CountryShare
Australia57.2%
United States18.4%
United Kingdom10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kidspot audience in United States is strongest.

Fig. 05

Top regions by affinity

Kidspot fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~100K20.60×
02New Jersey~90K4.70×
03Massachusetts~60K3.83×
04Kentucky~10K1.12×
05Illinois~30K1.11×
06South Dakota~2K1.04×
07Alaska~2K0.99×
08North Dakota~2K0.99×
09Hawaii~3K0.98×
10New Hampshire~3K0.98×
11Montana~2K0.98×
12Vermont~1K0.98×
13Idaho~4K0.97×
14Rhode Island~2K0.97×
15Delaware~2K0.97×
16New Mexico~4K0.96×
17West Virginia~3K0.95×
18Maine~3K0.95×
19Alabama~10K0.92×
20Washington, District of Columbia~2K0.92×
21Missouri~10K0.91×
22Nebraska~4K0.91×
23Ohio~20K0.90×
24Michigan~20K0.90×
25Mississippi~6K0.90×
26Iowa~6K0.89×
27Colorado~10K0.88×
28Kansas~5K0.88×
29Oklahoma~7K0.87×
30Utah~6K0.87×
31Louisiana~9K0.86×
32Connecticut~7K0.86×
33Nevada~6K0.86×
34Florida~40K0.85×
35South Carolina~10K0.85×
36Oregon~8K0.85×
37Minnesota~9K0.84×
38North Carolina~20K0.83×
39Washington~10K0.83×
40Indiana~10K0.83×
41Pennsylvania~20K0.82×
42Maryland~10K0.82×
43Virginia~20K0.81×
44Wisconsin~9K0.81×
45Arizona~10K0.79×
46Tennessee~10K0.79×
47Georgia~20K0.73×
48California~50K0.60×
49Texas~40K0.58×
50New York~20K0.56×
Fig. 06

Affinity by region

Affinity by region — Kidspot, United States
0.56×1.00×20.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kidspot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kidspot audience
#·InterestCategoryAffinity×
01Miranda CosgroveMovies & TV9.27×
02Bored PandaInternet & Social Media8.01×
03Tabloid (newspaper format)Literature6.94×
04QVCMovies & TV6.41×
05Scooby-DooMovies & TV5.52×
06Weather forecastingHome & Garden4.74×
07FedExBusiness & Career4.14×
08Discount storesShopping4.00×
09Mortgage loansBusiness & Career3.47×
10PinterestInternet & Social Media3.31×
11Shopping mallsShopping3.14×
12TMZInternet & Social Media2.86×
13SubwayFood & Beverages2.84×
14McDonald'sFood & Beverages2.73×
15IKEAHome & Garden2.73×
16Pizza HutFood & Beverages2.46×
17AirbnbTravel & Leisure2.44×
18Trader Joe'sShopping2.29×
19StarbucksFood & Beverages2.21×
20FurnitureHome & Garden2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kidspot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kidspot audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.05×
Family OrientationCONSERVATISM1.96×
Price SensitivityPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kidspot audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Risk AppetiteTHRILL0.82×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kidspot have in United States?

Kidspot has an estimated audience of 774,696 people in United States, concentrated in Arkansas and New Jersey.

02

What is the gender split and age of Kidspot fans?

75.3% of Kidspot fans are female, 24.7% are male, with an average age of 36.2 years.

03

Which brands do Kidspot fans like most?

Kidspot fans show strongest brand affinity for Pinterest (3.31×), Scooby-Doo (5.52×), and Tabloid (newspaper format) (6.94×) over the country average.

04

Where do Kidspot fans live in United States?

Kidspot fans in United States are most concentrated in Arkansas (reach ~100K), New Jersey (reach ~90K), and Massachusetts (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Kidspot fans also like?

Beyond Kidspot itself, the audience over-indexes on Scooby-Doo (5.52×), Tabloid (newspaper format) (6.94×), QVC (6.41×), and Mortgage loans (3.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Kidspot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kidspot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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