A data profile of the people who buy, follow and care about Aviation in Australia — modelled from more than twelve digital signal sources. Aviation has an estimated audience of 3,939,598 people in Australia.
Aviation has an estimated audience of 3,939,598 people in Australia. 46.0% are female, 54.0% are male, average age 44.2. Top brand affinities: Real property, Helicopter, Google Flights, Singapore Airlines, Airline.
Top brand affinities include Real property, Helicopter, Google Flights, with strongest over-indexing on Real property (2.42× the country average).
Demographically, the Aviation audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Risk Appetite, Need for Security.
The typical Aviation fan in Australia is balanced, around 44.2 years old, with strong Risk Appetite tendencies and a notable affinity for Real property.
The key figures that characterise the Aviation profile in Australia.
46.0% are female, 54.0% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 44.2 |
| Estimated audience size | 3,939,598 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Aviation audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.2% |
| United Kingdom | 4.6% |
| Japan | 4.1% |
The strongest cross-interests of the Aviation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Helicopter | Cars & Mobility | 2.49× | ||
| 02 | Real property | Home & Garden | 2.42× | ||
| 03 | Flightradar24 | Travel & Leisure | 2.42× | ||
| 04 | Google Flights | Travel & Leisure | 2.04× | ||
| 05 | Public security | Politics & Society | 1.95× | ||
| 06 | British Airways | Travel & Leisure | 1.93× | ||
| 07 | Norwegian Cruise Line | Travel & Leisure | 1.91× | ||
| 08 | Search engine optimization | Business & Career | 1.85× | ||
| 09 | Emirates | Travel & Leisure | 1.83× | ||
| 10 | Royal Caribbean International | Travel & Leisure | 1.71× | ||
| 11 | Airline | Travel & Leisure | 1.65× | ||
| 12 | Chainsaw | Home & Garden | 1.65× | ||
| 13 | Malaysia Airlines | Travel & Leisure | 1.63× | ||
| 14 | Wikipedia | Internet & Social Media | 1.62× | ||
| 15 | Battery charger | Home & Garden | 1.62× | ||
| 16 | Tom Selleck | Movies & TV | 1.57× | ||
| 17 | Singapore Airlines | Travel & Leisure | 1.56× | ||
| 18 | Bored Panda | Internet & Social Media | 1.55× | ||
| 19 | Cathay Pacific | Travel & Leisure | 1.54× | ||
| 20 | Online auction | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.17× | |
| Need for Security | CONSERVATISM | 1.12× | |
| DIY Mentality | THRILL | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Pet Ownership | JOY | 0.84× | |
| Mindfulness | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Aviation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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