A data profile of the people who buy, follow and care about Aviation in Indonesia — modelled from more than twelve digital signal sources. Aviation has an estimated audience of 2,932,963 people in Indonesia.
Aviation has an estimated audience of 2,932,963 people in Indonesia. 42.0% are female, 58.0% are male, average age 37.2. Top brand affinities: Online poker, Slot machine, Retail banking, Pizza, Telegram.
Top brand affinities include Online poker, Slot machine, Retail banking, with strongest over-indexing on Online poker (2.06× the country average).
Demographically, the Aviation audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Aviation fan in Indonesia is more male, around 37.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Online poker.
The key figures that characterise the Aviation profile in Indonesia.
42.0% are female, 58.0% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 37.2 |
| Estimated audience size | 2,932,963 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide Aviation audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.2% |
| United Kingdom | 4.6% |
| Japan | 4.1% |
The strongest cross-interests of the Aviation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retail banking | Business & Career | 2.64× | ||
| 02 | Coffee roasting | Food & Beverages | 2.32× | ||
| 03 | NASDAQ | Business & Career | 2.32× | ||
| 04 | Cruises | Travel & Leisure | 2.27× | ||
| 05 | Fashion show | Fashion & Accessoires | 2.17× | ||
| 06 | Pizza | Food & Beverages | 2.11× | ||
| 07 | Eyelash | Beauty & Wellness | 2.11× | ||
| 08 | Baby food | Kids & Family | 2.07× | ||
| 09 | Online poker | Games | 2.06× | ||
| 10 | Innovation | Business & Career | 2.06× | ||
| 11 | Slot machine | Games | 2.01× | ||
| 12 | FC Bayern Munich | Sports | 1.92× | ||
| 13 | Charity and causes | Business & Career | 1.88× | ||
| 14 | Ice cream | Food & Beverages | 1.82× | ||
| 15 | Distilled beverage | Food & Beverages | 1.81× | ||
| 16 | Lottery | Games | 1.78× | ||
| 17 | Massively multiplayer online games | Games | 1.76× | ||
| 18 | Telegram | Internet & Social Media | 1.67× | ||
| 19 | Lipstick | Beauty & Wellness | 1.63× | ||
| 20 | Cholesterol | Food & Beverages | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.56× | |
| Community Orientation | OPEN | 1.46× | |
| Quality Awareness | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Creativity | OPEN | 0.74× | |
| Extroversion | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Aviation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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