A data profile of the people who buy, follow and care about Aviation in Colombia — modelled from more than twelve digital signal sources. Aviation has an estimated audience of 3,349,118 people in Colombia.
Aviation has an estimated audience of 3,349,118 people in Colombia. 44.7% are female, 55.3% are male, average age 37.6. Top brand affinities: Retail banking, Banco de Bogotá, Online banking, Public transport, Used car.
Top brand affinities include Retail banking, Banco de Bogotá, Online banking, with strongest over-indexing on Retail banking (3.25× the country average).
Demographically, the Aviation audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
The typical Aviation fan in Colombia is more male, around 37.6 years old, with strong Quality Awareness tendencies and a notable affinity for Retail banking.
The key figures that characterise the Aviation profile in Colombia.
44.7% are female, 55.3% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 37.6 |
| Estimated audience size | 3,349,118 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Aviation audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 18.2% |
| United Kingdom | 4.6% |
| Japan | 4.1% |
The strongest cross-interests of the Aviation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retail banking | Business & Career | 3.25× | ||
| 02 | Banco de Bogotá | Business & Career | 2.38× | ||
| 03 | Hybrid electric vehicle | Cars & Mobility | 2.07× | ||
| 04 | Electric motorcycles and scooters | Cars & Mobility | 2.00× | ||
| 05 | Projectors | Technology & Electronics | 1.92× | ||
| 06 | Online banking | Business & Career | 1.90× | ||
| 07 | Used car | Cars & Mobility | 1.89× | ||
| 08 | American Airlines | Travel & Leisure | 1.83× | ||
| 09 | Bank account | Business & Career | 1.80× | ||
| 10 | Automobile repair shop | Cars & Mobility | 1.77× | ||
| 11 | Land Rover | Cars & Mobility | 1.68× | ||
| 12 | Lexus | Cars & Mobility | 1.68× | ||
| 13 | Public transport | Cars & Mobility | 1.65× | ||
| 14 | Vehicle insurance | Cars & Mobility | 1.65× | ||
| 15 | Laundry detergent | Home & Garden | 1.60× | ||
| 16 | Toyota Hilux | Cars & Mobility | 1.59× | ||
| 17 | Mobile banking | Business & Career | 1.57× | ||
| 18 | Skyscanner | Travel & Leisure | 1.57× | ||
| 19 | Jaguar Cars | Cars & Mobility | 1.56× | ||
| 20 | Microwave oven | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.45× | |
| Luxury Orientation | PREMIUM | 1.44× | |
| Career Orientation | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.60× | |
| Creativity | OPEN | 0.68× | |
| Social Media Usage | JOY | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Aviation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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