Rascasse Audience Intelligence

Aviation Audience in Germany

A data profile of the people who buy, follow and care about Aviation in Germany — modelled from more than twelve digital signal sources. Aviation has an estimated audience of 3,963,329 people in Germany.

#924among Topic in Germany#170in Business & Career

The average Aviation fan in Germany is 38.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Real property, Tagesschau, TUI, with strongest over-indexing on Real property (10.74× the country average).

Demographically, the Aviation audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Aviation fan in Germany is balanced, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aviation profile in Germany.

Audience size
4M
in Germany
Gender
47.8%♀
52.2% male
Age
38.9
average years
Country rank
#1491
Topic in Germany
Fig. 01

Search interest · 12-month trend

+1902%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aviation fans

47.8% are female, 52.2% are male, average age 38.9.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Aviation audience in Germany
MetricValue
Female47.8%
Male52.2%
Average age38.9
Estimated audience size3,963,329
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Aviation audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3922%
40-4922%
50+17%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Aviation audience comes from Germany.

Worldwide audience distribution share by country for Aviation
CountryShare
United States18.2%
United Kingdom4.6%
Japan4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aviation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Aviation fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1M1.51×
02Hamburg~100K1.48×
03Nordrhein-Westfalen~1.5M1.44×
04Berlin~200K1.28×
05Hessen~300K1.10×
06Sachsen~200K1.09×
07Baden-Württemberg~600K1.07×
08Bremen~30K0.95×
09Thüringen~90K0.93×
10Schleswig-Holstein~100K0.91×
11Niedersachsen~300K0.88×
12Brandenburg~100K0.88×
13Rheinland-Pfalz~200K0.80×
14Sachsen-Anhalt~80K0.79×
15Saarland~40K0.75×
16Mecklenburg-Vorpommern~50K0.72×
Fig. 06

Affinity by region

Affinity by region — Aviation, Germany
0.72×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aviation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aviation audience
#·InterestCategoryAffinity×
01Real propertyHome & Garden10.74×
02Flightradar24Travel & Leisure4.32×
03HelicopterCars & Mobility3.54×
04TUITravel & Leisure3.29×
05Flight simulatorGames3.24×
06SixtCars & Mobility2.89×
07Instant GamingGames2.85×
08Python (programming language)Technology & Electronics2.70×
09Google DriveTechnology & Electronics2.67×
10DairyFood & Beverages2.67×
11SatireLiterature2.42×
12Google FlightsTravel & Leisure2.32×
13VolunteeringPolitics & Society2.25×
14CarpentryHome & Garden2.13×
15KitchenHome & Garden2.03×
16TagesschauMovies & TV1.94×
17TransfermarktSports1.81×
18FocusNews1.74×
19Musical instrumentMusic & Radio1.66×
20Google MapsInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aviation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aviation audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.13×
Quality AwarenessPREMIUM1.63×
Risk AppetiteTHRILL1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aviation audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
CreativityOPEN0.81×
Family OrientationCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aviation have in Germany?

Aviation has an estimated audience of 3,963,329 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Aviation fans?

47.8% of Aviation fans are female, 52.2% are male, with an average age of 38.9 years.

03

Which brands do Aviation fans like most?

Aviation fans show strongest brand affinity for Real property (10.74×), Tagesschau (1.94×), and TUI (3.29×) over the country average.

04

Where do Aviation fans live in Germany?

Aviation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Aviation fans also like?

Beyond Aviation itself, the audience over-indexes on Tagesschau (1.94×), TUI (3.29×), Flightradar24 (4.32×), and Kitchen (2.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Aviation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Aviation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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