Aviation Audience in Germany
Aviation has an estimated audience of 3,963,329 people in Germany. 47.8% are female, 52.2% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Birthday Gifts, Christmas Gift, Icon (magazine), Hypertext.
The average Aviation fan in Germany is 38.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Birthday Gifts, Christmas Gift, with strongest over-indexing on Unique Gifts (1.64× the country average). Demographically, the Aviation audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Aviation fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 38.9 |
| Estimated audience size | 3,963,329 |
Audience persona
The typical Aviation fan in Germany is balanced, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 857,087 | 0.99× |
| Bayern | 759,079 | 1.19× |
| Baden-Württemberg | 632,566 | 1.17× |
| Hessen | 461,763 | 1.53× |
| Niedersachsen | 347,411 | 0.9× |
| Berlin | 205,372 | 1.16× |
| Rheinland-Pfalz | 188,481 | 0.95× |
| Sachsen | 175,474 | 0.9× |
| Schleswig-Holstein | 144,540 | 1.02× |
| Hamburg | 142,216 | 1.59× |
| Brandenburg | 119,348 | 0.97× |
| Thüringen | 72,647 | 0.72× |
| Sachsen-Anhalt | 63,989 | 0.62× |
| Mecklenburg-Vorpommern | 48,086 | 0.64× |
| Bremen | 37,399 | 1.1× |
| Saarland | 31,159 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.64× | Shopping |
| Birthday Gifts | 1.58× | Kids & Family |
| Christmas Gift | 1.57× | Kids & Family |
| Icon (magazine) | 1.95× | Arts & Culture |
| Hypertext | 2.11× | Technology & Electronics |
| Carrie (novel) | 3.23× | Literature |
| Gudrun Sjödén | 1.72× | Fashion & Accessoires |
| Esra Erol | 2.76× | Movies & TV |
| Jaguar F-Pace | 3.12× | Cars & Mobility |
| Golem | 1.53× | Technology & Electronics |
| Vocal harmony | 3.48× | Music & Radio |
| Hakone, Kanagawa | 2.69× | Travel & Leisure |
| Hundertwasserhaus | 2.19× | Travel & Leisure |
| Haruki Murakami | 3.46× | Literature |
| Scratching post | 2.28× | Pets & Animals |
| Hostelworld | 2.4× | Travel & Leisure |
| Wolverine (comics) | 2.17× | Literature |
| Phil Campbell (musician) | 1.99× | Music & Radio |
| Acoustic music | 1.51× | Music & Radio |
| Eden Lake | 1.81× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.63 |
| Sports Activity | POWER | 1.35 |
| Travelling | THRILL | 1.3 |
| Early Adopter Mentality | POWER | 1.28 |
| DIY Mentality | THRILL | 1.27 |
| Luxury Orientation | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| United Kingdom | 4.6% |
| Japan | 4.1% |
See Aviation audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Aviation have in Germany?
Aviation has an estimated audience of 3,963,329 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Aviation fans?
47.8% of Aviation fans are female, 52.2% are male, with an average age of 38.9 years.
Which brands do Aviation fans like most?
Aviation fans show strongest brand affinity for Unique Gifts (1.64×), Birthday Gifts (1.58×), and Christmas Gift (1.57×) over the country average.
Where do Aviation fans live in Germany?
Aviation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 857,087), Bayern (reach 759,079), and Baden-Württemberg (reach 632,566). These three regions account for the largest share of the active audience.
What other brands do Aviation fans also like?
Beyond Aviation itself, the audience over-indexes on Birthday Gifts (1.58×), Christmas Gift (1.57×), Icon (magazine) (1.95×), and Hypertext (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aviation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.