A data profile of the people who buy, follow and care about Aviation in United Kingdom — modelled from more than twelve digital signal sources. Aviation has an estimated audience of 8,677,777 people in United Kingdom.
The average Aviation fan in United Kingdom is 44.6 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Refrigerator, with strongest over-indexing on Wikipedia (2.56× the country average).
Demographically, the Aviation audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Aviation fan in United Kingdom is balanced, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Aviation profile in United Kingdom.
45.6% are female, 54.4% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 44.6 |
| Estimated audience size | 8,677,777 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Aviation audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.2% |
| United Kingdom | 4.6% |
| Japan | 4.1% |
Where the Aviation audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.41× | |
| 02 | Yorkshire and the Humber | ~900K | 1.28× | |
| 03 | South East | ~1.5M | 1.21× | |
| 04 | Wales | ~500K | 1.04× | |
| 05 | North East | ~300K | 1.04× | |
| 06 | Scotland | ~800K | 1.01× | |
| 07 | Northern Ireland | ~300K | 1.00× | |
| 08 | England | ~6.5M | 0.89× | |
| 09 | East of England | ~700K | 0.89× | |
| 10 | South West | ~600K | 0.88× | |
| 11 | East Midlands | ~500K | 0.87× | |
| 12 | North West | ~600K | 0.61× |
The strongest cross-interests of the Aviation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.73× | ||
| 02 | Refrigerator | Home & Garden | 2.58× | ||
| 03 | Wikipedia | Internet & Social Media | 2.56× | ||
| 04 | Motorhome | Cars & Mobility | 2.54× | ||
| 05 | Esso | Cars & Mobility | 2.44× | ||
| 06 | Hot tub | Home & Garden | 2.41× | ||
| 07 | Risk management | Business & Career | 2.39× | ||
| 08 | Betfair | Games | 2.28× | ||
| 09 | Mobile home | Cars & Mobility | 2.27× | ||
| 10 | Internet & Social Media | 2.06× | |||
| 11 | Satire | Literature | 2.02× | ||
| 12 | Hobby | Home & Garden | 1.99× | ||
| 13 | William Hill (bookmaker) | Games | 1.94× | ||
| 14 | Ryanair | Travel & Leisure | 1.93× | ||
| 15 | Distilled beverage | Food & Beverages | 1.88× | ||
| 16 | TripAdvisor | Travel & Leisure | 1.79× | ||
| 17 | Aldi | Shopping | 1.64× | ||
| 18 | Volunteering | Politics & Society | 1.63× | ||
| 19 | Cruises | Travel & Leisure | 1.61× | ||
| 20 | Kitchen | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.53× | |
| Risk Appetite | THRILL | 1.26× | |
| Need for Security | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.75× | |
| Community Orientation | OPEN | 0.82× | |
| Price Sensitivity | PREMIUM | 0.83× |
Aviation has an estimated audience of 8,677,777 people in United Kingdom, concentrated in England and South East.
45.6% of Aviation fans are female, 54.4% are male, with an average age of 44.6 years.
Aviation fans show strongest brand affinity for Wikipedia (2.56×), Hobby (1.99×), and Refrigerator (2.58×) over the country average.
Aviation fans in United Kingdom are most concentrated in England (reach ~6.5M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Aviation itself, the audience over-indexes on Hobby (1.99×), Refrigerator (2.58×), WhatsApp (2.06×), and Distilled beverage (1.88×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Aviation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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