Aviation Audience in United States

Aviation logo

Aviation has an estimated audience of 34,633,953 people in United States. 42.3% are female, 57.7% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Israel, Urban Outfitters, Kendra Scott, Staycation.

The average Aviation fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Israel, Urban Outfitters, with strongest over-indexing on Elsword (21.14× the country average). Demographically, the Aviation audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Aviation fans

Demographic split for Aviation audience in United States
MetricValue
Female42.3%
Male57.7%
Average age41.9
Estimated audience size34,633,953

Audience persona

The typical Aviation fan in United States is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Aviation in United States
RegionReachAffinity
California4,280,4171.12×
Texas3,526,2101.18×
Florida3,001,0951.28×
New York2,184,7421.13×
Georgia1,357,5551.27×
Illinois1,198,4311.04×
North Carolina1,097,0081.05×
Ohio1,000,0640.94×
Pennsylvania955,7990.82×
Virginia870,7631.03×
Arizona845,2681.2×
Michigan828,6700.91×
New Jersey762,6660.87×
Washington757,6651.09×
Tennessee691,7421×
Indiana602,9950.95×
Maryland582,0370.98×
Colorado581,4481.07×
Massachusetts551,5960.81×
Alabama535,7731.11×
Missouri521,7140.93×
Oklahoma521,1821.36×
Minnesota483,2890.97×
South Carolina467,0440.9×
Louisiana432,9560.97×
Wisconsin427,5830.82×
Kentucky420,5550.97×
Oregon413,0221.04×
Nevada401,6061.2×
Kansas357,5811.31×
Utah356,4511.15×
Connecticut299,3610.86×
Mississippi297,0791.04×
Arkansas266,8280.94×
Iowa232,8290.82×
Hawaii184,7601.24×
Nebraska171,1680.99×
Idaho144,1220.83×
New Mexico136,6530.79×
Alaska134,1701.81×
Washington, District of Columbia131,0381.26×
West Virginia118,2340.73×
New Hampshire99,0910.73×
Montana89,9250.94×
Maine89,1790.72×
Rhode Island82,2450.75×
Delaware78,4670.82×
South Dakota70,1950.88×
North Dakota69,4770.98×
Vermont42,2970.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aviation audience
BrandAffinityCategory
Elsword21.14×Games
Israel2.25×Travel & Leisure
Urban Outfitters1.8×Shopping
Kendra Scott2.07×Fashion & Accessoires
Staycation2.03×Home & Garden
Bank account1.52×Business & Career
Corona (band)3.2×Music & Radio
Home staging2.89×Home & Garden
JDSU1.64×Business & Career
Cam Ward1.78×Sports
Jeep Wagoneer2.53×Cars & Mobility
Kento Yamazaki4.68×Movies & TV
Halsey, Oregon2.74×Travel & Leisure
Glossier1.69×Beauty & Wellness
Nebraska Cornhuskers2.65×Sports
nbc chicago1.73×Movies & TV
Jeep Grand Cherokee (WJ)1.74×Cars & Mobility
Meals on Wheels1.53×Food & Beverages
Hayward, California2.86×Travel & Leisure
Hypertext1.58×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aviation audience
TraitClusterScore
PatriotismCONSERVATISM1.39
TravellingTHRILL1.31
Luxury OrientationPREMIUM1.21
SustainabilityBALANCE1.19
Risk AppetiteTHRILL1.17
Quality AwarenessPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Aviation
CountryShare
United States18.2%
United Kingdom4.6%
Japan4.1%

See Aviation audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Aviation have in United States?

Aviation has an estimated audience of 34,633,953 people in United States, concentrated in California and Texas.

What is the gender split and age of Aviation fans?

42.3% of Aviation fans are female, 57.7% are male, with an average age of 41.9 years.

Which brands do Aviation fans like most?

Aviation fans show strongest brand affinity for Elsword (21.14×), Israel (2.25×), and Urban Outfitters (1.8×) over the country average.

Where do Aviation fans live in United States?

Aviation fans in United States are most concentrated in California (reach 4,280,417), Texas (reach 3,526,210), and Florida (reach 3,001,095). These three regions account for the largest share of the active audience.

What other brands do Aviation fans also like?

Beyond Aviation itself, the audience over-indexes on Israel (2.25×), Urban Outfitters (1.8×), Kendra Scott (2.07×), and Staycation (2.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aviation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.