Rascasse Audience Intelligence

Aviation Audience in United States

A data profile of the people who buy, follow and care about Aviation in United States — modelled from more than twelve digital signal sources. Aviation has an estimated audience of 34,633,953 people in United States.

#516among Topic in United States#102in Business & Career

The average Aviation fan in United States is 41.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, FlightAware, Google Flights, with strongest over-indexing on Real property (2.57× the country average).

Demographically, the Aviation audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aviation fan in United States is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aviation profile in United States.

Audience size
34.6M
in United States
Gender
42.3%♀
57.7% male
Age
41.9
average years
Country rank
#731
Topic in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aviation fans

42.3% are female, 57.7% are male, average age 41.9.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for Aviation audience in United States
MetricValue
Female42.3%
Male57.7%
Average age41.9
Estimated audience size34,633,953
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Aviation audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3918%
40-4922%
50+28%
Fig. 04

Worldwide distribution

18.2%

of the worldwide Aviation audience comes from United States.

Worldwide audience distribution share by country for Aviation
CountryShare
United States18.2%
United Kingdom4.6%
Japan4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aviation audience in United States is strongest.

Fig. 05

Top regions by affinity

Aviation fans by region: top regions in United States
#RegionReachAffinity×
01Montana~100K1.09×
02North Dakota~80K1.09×
03Colorado~600K1.07×
04New Hampshire~100K1.07×
05Vermont~70K1.07×
06Hawaii~200K1.06×
07Rhode Island~100K1.06×
08Washington, District of Columbia~100K1.05×
09Delaware~100K1.04×
10New Mexico~200K1.03×
11South Dakota~80K1.03×
12Alaska~80K1.03×
13Idaho~200K1.02×
14Maine~100K1.02×
15California~4M1.01×
16Nebraska~200K1.01×
17West Virginia~200K1.01×
18Washington~700K1.00×
19Massachusetts~700K1.00×
20Nevada~300K1.00×
21Arkansas~300K1.00×
22Mississippi~300K0.99×
23Kansas~300K0.99×
24Arizona~700K0.98×
25Utah~300K0.98×
26New York~2M0.97×
27Oklahoma~400K0.97×
28Iowa~300K0.97×
29Illinois~1M0.96×
30Louisiana~400K0.96×
31Kentucky~400K0.96×
32Oregon~400K0.96×
33Connecticut~300K0.96×
34Alabama~500K0.95×
35Missouri~500K0.94×
36South Carolina~500K0.94×
37Wisconsin~500K0.94×
38Minnesota~500K0.94×
39Virginia~800K0.93×
40Tennessee~600K0.93×
41Indiana~600K0.93×
42Maryland~600K0.93×
43New Jersey~800K0.91×
44Georgia~1M0.90×
45Michigan~800K0.90×
46North Carolina~900K0.89×
47Pennsylvania~1M0.88×
48Ohio~900K0.88×
49Florida~2M0.83×
50Texas~2.5M0.80×
Fig. 06

Affinity by region

Affinity by region — Aviation, United States
0.80×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aviation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aviation audience
#·InterestCategoryAffinity×
01FlightAwareTravel & Leisure4.21×
02Unmanned aerial vehicleCars & Mobility2.75×
03Real propertyHome & Garden2.57×
04Google FlightsTravel & Leisure2.23×
05Social media marketingBusiness & Career1.95×
06HelicopterCars & Mobility1.85×
07Made in USABusiness & Career1.78×
08Spirit AirlinesTravel & Leisure1.73×
09HormoneHealth1.68×
10InnovationBusiness & Career1.65×
11GeneticsKids & Family1.61×
12Talk radioMusic & Radio1.58×
13Gaming computerTechnology & Electronics1.58×
14southwest airlinesTravel & Leisure1.57×
15Solar panelHome & Garden1.57×
16House musicMusic & Radio1.56×
17Bruce WillisMovies & TV1.54×
18Self-defenseSports1.53×
19High schoolBusiness & Career1.52×
20Robert RedfordMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aviation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aviation audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.82×
Risk AppetiteTHRILL1.30×
Need for SecurityCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aviation audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.85×
Pet OwnershipJOY0.86×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aviation have in United States?

Aviation has an estimated audience of 34,633,953 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Aviation fans?

42.3% of Aviation fans are female, 57.7% are male, with an average age of 41.9 years.

03

Which brands do Aviation fans like most?

Aviation fans show strongest brand affinity for Real property (2.57×), FlightAware (4.21×), and Google Flights (2.23×) over the country average.

04

Where do Aviation fans live in United States?

Aviation fans in United States are most concentrated in California (reach ~4M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Aviation fans also like?

Beyond Aviation itself, the audience over-indexes on FlightAware (4.21×), Google Flights (2.23×), Genetics (1.61×), and Made in USA (1.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Aviation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aviation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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