A data profile of the people who buy, follow and care about Aviation in Spain — modelled from more than twelve digital signal sources. Aviation has an estimated audience of 3,667,440 people in Spain.
Aviation has an estimated audience of 3,667,440 people in Spain. 41.0% are female, 59.0% are male, average age 43.9. Top brand affinities: Real property, French cuisine, Spanish cuisine, German cuisine, Indian cuisine.
Top brand affinities include Real property, French cuisine, Spanish cuisine, with strongest over-indexing on Real property (4.82× the country average).
Demographically, the Aviation audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.
The typical Aviation fan in Spain is more male, around 43.9 years old, with strong Risk Appetite tendencies and a notable affinity for Real property.
The key figures that characterise the Aviation profile in Spain.
41.0% are female, 59.0% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 43.9 |
| Estimated audience size | 3,667,440 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Aviation audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.2% |
| United Kingdom | 4.6% |
| Japan | 4.1% |
The strongest cross-interests of the Aviation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flight simulator | Games | 10.05× | ||
| 02 | Dental tourism | Health | 8.04× | ||
| 03 | German cuisine | Food & Beverages | 6.31× | ||
| 04 | Indian cuisine | Food & Beverages | 5.75× | ||
| 05 | French cuisine | Food & Beverages | 5.57× | ||
| 06 | Greek cuisine | Food & Beverages | 5.47× | ||
| 07 | Real property | Home & Garden | 4.82× | ||
| 08 | Satire | Literature | 4.15× | ||
| 09 | Non-fiction books | Literature | 3.96× | ||
| 10 | Hair conditioner | Beauty & Wellness | 3.89× | ||
| 11 | Spanish cuisine | Food & Beverages | 3.83× | ||
| 12 | Mediterranean cuisine | Food & Beverages | 3.30× | ||
| 13 | Dancehalls | Music & Radio | 3.19× | ||
| 14 | Betfair | Games | 3.15× | ||
| 15 | Mexican cuisine | Food & Beverages | 3.01× | ||
| 16 | Refrigerator | Home & Garden | 2.56× | ||
| 17 | Livemusic | Music & Radio | 2.36× | ||
| 18 | Distilled beverage | Food & Beverages | 2.10× | ||
| 19 | Internet & Social Media | 2.03× | |||
| 20 | Iberia (airline) | Travel & Leisure | 1.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.74× | |
| Patriotism | CONSERVATISM | 1.68× | |
| Career Orientation | POWER | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.70× | |
| Mindfulness | BALANCE | 0.73× | |
| Family Orientation | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Aviation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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