A data profile of the people who buy, follow and care about Aviation in Norway — modelled from more than twelve digital signal sources. Aviation has an estimated audience of 548,185 people in Norway.
Aviation has an estimated audience of 548,185 people in Norway. 43.6% are female, 56.4% are male, average age 45.0. Top brand affinities: Biltema, Personal finance, Science, Spar (retailer), KappAhl.
Top brand affinities include Biltema, Personal finance, Science, with strongest over-indexing on Biltema (2.53× the country average).
Demographically, the Aviation audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Need for Security.
The typical Aviation fan in Norway is more male, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Aviation profile in Norway.
43.6% are female, 56.4% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 45.0 |
| Estimated audience size | 548,185 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Aviation audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.2% |
| United Kingdom | 4.6% |
| Japan | 4.1% |
The strongest cross-interests of the Aviation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Web conferencing | Technology & Electronics | 2.91× | ||
| 02 | Biltema | Business & Career | 2.53× | ||
| 03 | Viral video | Internet & Social Media | 2.52× | ||
| 04 | Scooters | Cars & Mobility | 2.38× | ||
| 05 | Spar (retailer) | Shopping | 2.28× | ||
| 06 | First-person shooter games | Games | 2.23× | ||
| 07 | Instant messaging | Internet & Social Media | 2.19× | ||
| 08 | KappAhl | Fashion & Accessoires | 2.02× | ||
| 09 | Online games | Games | 1.92× | ||
| 10 | Cruises | Travel & Leisure | 1.85× | ||
| 11 | Science | Business & Career | 1.79× | ||
| 12 | Higher education | Business & Career | 1.76× | ||
| 13 | Drum and bass | Music & Radio | 1.71× | ||
| 14 | Personal finance | Business & Career | 1.68× | ||
| 15 | Dogs | Pets & Animals | 1.61× | ||
| 16 | Hair products | Beauty & Wellness | 1.60× | ||
| 17 | Happiness | Health | 1.57× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 1.54× | ||
| 19 | Video games | Games | 1.52× | ||
| 20 | Spas | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.45× | |
| Need for Security | CONSERVATISM | 1.43× | |
| Career Orientation | POWER | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Mindfulness | BALANCE | 0.75× | |
| Creativity | OPEN | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Aviation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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