A data profile of the people who buy, follow and care about Aviation in Malaysia — modelled from more than twelve digital signal sources. Aviation has an estimated audience of 2,230,421 people in Malaysia.
Aviation has an estimated audience of 2,230,421 people in Malaysia. 45.3% are female, 54.7% are male, average age 40.2. Top brand affinities: Politics, Google Drive, Real property, Social science, Search engine optimization.
Top brand affinities include Politics, Google Drive, Real property, with strongest over-indexing on Politics (1.63× the country average).
Demographically, the Aviation audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
The typical Aviation fan in Malaysia is balanced, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Politics.
The key figures that characterise the Aviation profile in Malaysia.
45.3% are female, 54.7% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 40.2 |
| Estimated audience size | 2,230,421 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Aviation audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 18.2% |
| United Kingdom | 4.6% |
| Japan | 4.1% |
The strongest cross-interests of the Aviation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Statistics | Business & Career | 2.46× | ||
| 02 | Political science | Business & Career | 2.15× | ||
| 03 | Public administration | Business & Career | 2.15× | ||
| 04 | Search engine optimization | Business & Career | 2.10× | ||
| 05 | Uric acid | Health | 2.06× | ||
| 06 | HVAC | Home & Garden | 2.05× | ||
| 07 | Air fryer | Food & Beverages | 2.02× | ||
| 08 | Helicopter | Cars & Mobility | 1.94× | ||
| 09 | Blood vessel | Health | 1.89× | ||
| 10 | Instant noodle | Food & Beverages | 1.76× | ||
| 11 | Social science | Business & Career | 1.73× | ||
| 12 | Google Flights | Travel & Leisure | 1.70× | ||
| 13 | Politics | Politics & Society | 1.63× | ||
| 14 | Sociology | Business & Career | 1.62× | ||
| 15 | Latin American cuisine | Food & Beverages | 1.62× | ||
| 16 | Forestry | Home & Garden | 1.62× | ||
| 17 | Google Drive | Technology & Electronics | 1.61× | ||
| 18 | Minivans | Cars & Mobility | 1.58× | ||
| 19 | NASDAQ | Business & Career | 1.57× | ||
| 20 | Real property | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.26× | |
| Risk Appetite | THRILL | 1.24× | |
| Travelling | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.84× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Aviation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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