A data profile of the people who buy, follow and care about Aviation in South Africa — modelled from more than twelve digital signal sources. Aviation has an estimated audience of 1,417,046 people in South Africa.
Aviation has an estimated audience of 1,417,046 people in South Africa. 46.9% are female, 53.1% are male, average age 39.4. Top brand affinities: Airline, Retail banking, Innovation, Emirates, Strategy games.
Top brand affinities include Airline, Retail banking, Innovation, with strongest over-indexing on Airline (2.06× the country average).
Demographically, the Aviation audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Sustainability, Quality Awareness.
The typical Aviation fan in South Africa is balanced, around 39.4 years old, with strong Sustainability tendencies and a notable affinity for Airline.
The key figures that characterise the Aviation profile in South Africa.
46.9% are female, 53.1% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 39.4 |
| Estimated audience size | 1,417,046 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 23% |
of the worldwide Aviation audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 18.2% |
| United Kingdom | 4.6% |
| Japan | 4.1% |
The strongest cross-interests of the Aviation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Quadcopter | Technology & Electronics | 2.70× | ||
| 02 | Lufthansa | Travel & Leisure | 2.45× | ||
| 03 | Airline | Travel & Leisure | 2.06× | ||
| 04 | Singapore Airlines | Travel & Leisure | 2.02× | ||
| 05 | Motorboat | Cars & Mobility | 1.99× | ||
| 06 | Emirates | Travel & Leisure | 1.98× | ||
| 07 | Malt whisky | Food & Beverages | 1.85× | ||
| 08 | Sustainable energy | Home & Garden | 1.79× | ||
| 09 | British Airways | Travel & Leisure | 1.70× | ||
| 10 | Ecotourism | Business & Career | 1.68× | ||
| 11 | Robotics | Technology & Electronics | 1.68× | ||
| 12 | Strategy games | Games | 1.65× | ||
| 13 | Diving | Sports | 1.62× | ||
| 14 | Turkish Airlines | Travel & Leisure | 1.62× | ||
| 15 | Innovation | Business & Career | 1.61× | ||
| 16 | Tesla Motors | Cars & Mobility | 1.59× | ||
| 17 | Retail banking | Business & Career | 1.57× | ||
| 18 | Sustainable transport | Cars & Mobility | 1.55× | ||
| 19 | Single malt whisky | Food & Beverages | 1.52× | ||
| 20 | Max Verstappen | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.34× | |
| Quality Awareness | PREMIUM | 1.33× | |
| Indulgence | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.73× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Price Sensitivity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Aviation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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