A data profile of the people who buy, follow and care about Aircraft in Australia — modelled from more than twelve digital signal sources. Aircraft has an estimated audience of 2,894,775 people in Australia.
Aircraft has an estimated audience of 2,894,775 people in Australia. 41.1% are female, 58.9% are male, average age 44.6. Top brand affinities: Helicopter, Wikipedia, Airline, Google Flights, Singapore Airlines.
Top brand affinities include Helicopter, Wikipedia, Airline, with strongest over-indexing on Helicopter (3.73× the country average).
Demographically, the Aircraft audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Aircraft fan in Australia is more male, around 44.6 years old, with strong Risk Appetite tendencies and a notable affinity for Helicopter.
The key figures that characterise the Aircraft profile in Australia.
41.1% are female, 58.9% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 44.6 |
| Estimated audience size | 2,894,775 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Aircraft audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.5% |
| United Kingdom | 5.6% |
| Brazil | 4.3% |
The strongest cross-interests of the Aircraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 4.23× | ||
| 02 | Model building | Kids & Family | 3.89× | ||
| 03 | Helicopter | Cars & Mobility | 3.73× | ||
| 04 | British Airways | Travel & Leisure | 2.89× | ||
| 05 | Wikipedia | Internet & Social Media | 2.84× | ||
| 06 | Public security | Politics & Society | 2.82× | ||
| 07 | Google Flights | Travel & Leisure | 2.65× | ||
| 08 | Tram | Cars & Mobility | 2.38× | ||
| 09 | Airline | Travel & Leisure | 2.36× | ||
| 10 | Ryan Gosling | Movies & TV | 2.17× | ||
| 11 | Cathay Pacific | Travel & Leisure | 2.07× | ||
| 12 | Max Verstappen | Sports | 2.06× | ||
| 13 | Malaysia Airlines | Travel & Leisure | 2.02× | ||
| 14 | Lewis Hamilton | Sports | 1.99× | ||
| 15 | Motorboat | Cars & Mobility | 1.95× | ||
| 16 | Emirates | Travel & Leisure | 1.77× | ||
| 17 | Singapore Airlines | Travel & Leisure | 1.74× | ||
| 18 | Excavator | Cars & Mobility | 1.66× | ||
| 19 | Alpine skiing | Sports | 1.60× | ||
| 20 | Innovation | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.22× | |
| Early Adopter Mentality | POWER | 1.20× | |
| Individualism | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.71× | |
| Price Sensitivity | PREMIUM | 0.71× | |
| Social Media Usage | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Aircraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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