A data profile of the people who buy, follow and care about Aircraft in Italy — modelled from more than twelve digital signal sources. Aircraft has an estimated audience of 4,745,386 people in Italy.
The average Aircraft fan in Italy is 42.9 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Flightradar24, Personal finance, with strongest over-indexing on Wikipedia (4× the country average).
Demographically, the Aircraft audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Aircraft fan in Italy is more male, around 42.9 years old, with strong Risk Appetite tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Aircraft profile in Italy.
33.3% are female, 66.7% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 33.3% |
| Male | 66.7% |
| Average age | 42.9 |
| Estimated audience size | 4,745,386 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Aircraft audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.5% |
| United Kingdom | 5.6% |
| Brazil | 4.3% |
Where the Aircraft audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.35× | |
| 02 | Lazio | ~700K | 1.21× | |
| 03 | Piedmont | ~400K | 1.13× | |
| 04 | Veneto | ~400K | 1.07× | |
| 05 | Aosta Valley | ~10K | 1.06× | |
| 06 | Emilia-Romagna | ~400K | 1.05× | |
| 07 | Puglia | ~300K | 1.04× | |
| 08 | Friuli-Venezia Giulia | ~90K | 1.02× | |
| 09 | Campania | ~500K | 1.01× | |
| 10 | Molise | ~20K | 1.01× | |
| 11 | Tuscany | ~300K | 1.00× | |
| 12 | Trentino-Alto Adige/Südtirol | ~90K | 0.99× | |
| 13 | Sicilia | ~400K | 0.97× | |
| 14 | Liguria | ~100K | 0.96× | |
| 15 | Basilicata | ~40K | 0.96× | |
| 16 | Marche | ~100K | 0.95× | |
| 17 | Umbria | ~70K | 0.95× | |
| 18 | Sardinia | ~100K | 0.94× | |
| 19 | Abruzzo | ~100K | 0.93× | |
| 20 | Calabria | ~100K | 0.91× |
The strongest cross-interests of the Aircraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 6.77× | ||
| 02 | Flight simulator | Games | 5.10× | ||
| 03 | Paragliding | Sports | 4.12× | ||
| 04 | Tram | Cars & Mobility | 4.05× | ||
| 05 | Wikipedia | Internet & Social Media | 4.00× | ||
| 06 | Satire | Literature | 2.53× | ||
| 07 | Extreme sport | Sports | 2.22× | ||
| 08 | Luxury real estate | Business & Career | 2.12× | ||
| 09 | Rail transport | Travel & Leisure | 1.98× | ||
| 10 | Air conditioning | Technology & Electronics | 1.95× | ||
| 11 | Subscription business model | Shopping | 1.93× | ||
| 12 | Public transport | Cars & Mobility | 1.86× | ||
| 13 | DAZN | Movies & TV | 1.82× | ||
| 14 | Uniqlo | Shopping | 1.79× | ||
| 15 | Airline | Travel & Leisure | 1.77× | ||
| 16 | EDreams | Travel & Leisure | 1.75× | ||
| 17 | Personal finance | Business & Career | 1.57× | ||
| 18 | Subito.it | Shopping | 1.55× | ||
| 19 | Travel website | Travel & Leisure | 1.52× | ||
| 20 | Financial services | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.92× | |
| Patriotism | CONSERVATISM | 1.62× | |
| Career Orientation | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Creativity | OPEN | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.76× |
Aircraft has an estimated audience of 4,745,386 people in Italy, concentrated in Lombardy and Lazio.
33.3% of Aircraft fans are female, 66.7% are male, with an average age of 42.9 years.
Aircraft fans show strongest brand affinity for Wikipedia (4×), Flightradar24 (6.77×), and Personal finance (1.57×) over the country average.
Aircraft fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Aircraft itself, the audience over-indexes on Flightradar24 (6.77×), Personal finance (1.57×), Subito.it (1.55×), and Satire (2.53×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Aircraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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