A data profile of the people who buy, follow and care about Aircraft in United Kingdom — modelled from more than twelve digital signal sources. Aircraft has an estimated audience of 6,711,650 people in United Kingdom.
The average Aircraft fan in United Kingdom is 45.0 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Wikipedia, Hobby, Risk management, with strongest over-indexing on Wikipedia (3.63× the country average).
Demographically, the Aircraft audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Aircraft fan in United Kingdom is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Aircraft profile in United Kingdom.
37.9% are female, 62.1% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 45.0 |
| Estimated audience size | 6,711,650 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Aircraft audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.5% |
| United Kingdom | 5.6% |
| Brazil | 4.3% |
Where the Aircraft audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.34× | |
| 02 | Yorkshire and the Humber | ~700K | 1.23× | |
| 03 | South East | ~1M | 1.13× | |
| 04 | Wales | ~400K | 1.12× | |
| 05 | Scotland | ~700K | 1.10× | |
| 06 | Northern Ireland | ~200K | 1.09× | |
| 07 | North East | ~300K | 1.07× | |
| 08 | East of England | ~600K | 0.98× | |
| 09 | South West | ~500K | 0.89× | |
| 10 | East Midlands | ~400K | 0.88× | |
| 11 | England | ~4M | 0.63× | |
| 12 | North West | ~400K | 0.60× |
The strongest cross-interests of the Aircraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.63× | ||
| 02 | Pandora | Fashion & Accessoires | 3.10× | ||
| 03 | Nintendo | Games | 2.94× | ||
| 04 | Risk management | Business & Career | 2.68× | ||
| 05 | Political science | Business & Career | 2.66× | ||
| 06 | Motorhome | Cars & Mobility | 2.34× | ||
| 07 | Sketch comedy | Movies & TV | 2.34× | ||
| 08 | Forestry | Home & Garden | 2.17× | ||
| 09 | Esso | Cars & Mobility | 2.11× | ||
| 10 | Luxury yacht | Travel & Leisure | 2.06× | ||
| 11 | Mobile home | Cars & Mobility | 1.98× | ||
| 12 | Innovation | Business & Career | 1.92× | ||
| 13 | Satire | Literature | 1.90× | ||
| 14 | Extreme sport | Sports | 1.87× | ||
| 15 | Betfair | Games | 1.79× | ||
| 16 | Refrigerator | Home & Garden | 1.78× | ||
| 17 | Donald Trump | Politics & Society | 1.63× | ||
| 18 | Hobby | Home & Garden | 1.53× | ||
| 19 | EasyJet | Travel & Leisure | 1.52× | ||
| 20 | Rugby union | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.09× | |
| Risk Appetite | THRILL | 1.88× | |
| Luxury Orientation | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Creativity | OPEN | 0.78× | |
| Mindfulness | BALANCE | 0.80× |
Aircraft has an estimated audience of 6,711,650 people in United Kingdom, concentrated in England and South East.
37.9% of Aircraft fans are female, 62.1% are male, with an average age of 45.0 years.
Aircraft fans show strongest brand affinity for Wikipedia (3.63×), Hobby (1.53×), and Risk management (2.68×) over the country average.
Aircraft fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~1M), and Scotland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Aircraft itself, the audience over-indexes on Hobby (1.53×), Risk management (2.68×), Esso (2.11×), and Donald Trump (1.63×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Aircraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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