A data profile of the people who buy, follow and care about Machine in Indonesia — modelled from more than twelve digital signal sources. Machine has an estimated audience of 2,600,233 people in Indonesia.
Machine has an estimated audience of 2,600,233 people in Indonesia. 27.2% are female, 72.8% are male, average age 39.1. Top brand affinities: Telegram, Family car, Retail banking, Linux, City car.
Top brand affinities include Telegram, Family car, Retail banking, with strongest over-indexing on Telegram (2.19× the country average).
Demographically, the Machine audience skews more male with an average age of 39.1, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
The typical Machine fan in Indonesia is more male, around 39.1 years old, with strong DIY Mentality tendencies and a notable affinity for Telegram.
The key figures that characterise the Machine profile in Indonesia.
27.2% are female, 72.8% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 27.2% |
| Male | 72.8% |
| Average age | 39.1 |
| Estimated audience size | 2,600,233 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 24% | |
| 30-39 | 26% | |
| 40-49 | 22% | |
| 50+ | 15% |
of the worldwide Machine audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
The strongest cross-interests of the Machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diesel engine | Cars & Mobility | 2.67× | ||
| 02 | Telegram | Internet & Social Media | 2.19× | ||
| 03 | Winter Olympic Games | Sports | 2.18× | ||
| 04 | Michael Jackson | Music & Radio | 2.12× | ||
| 05 | Van | Cars & Mobility | 2.10× | ||
| 06 | Used Cars | Cars & Mobility | 1.90× | ||
| 07 | Family car | Cars & Mobility | 1.87× | ||
| 08 | Self-defense | Sports | 1.85× | ||
| 09 | Retail banking | Business & Career | 1.75× | ||
| 10 | City car | Cars & Mobility | 1.75× | ||
| 11 | Electronic funds transfer | Business & Career | 1.74× | ||
| 12 | Electric motorcycles and scooters | Cars & Mobility | 1.70× | ||
| 13 | Innovation | Business & Career | 1.69× | ||
| 14 | Linux | Technology & Electronics | 1.61× | ||
| 15 | First-time buyer | Shopping | 1.59× | ||
| 16 | Bedroom furniture | Home & Garden | 1.58× | ||
| 17 | Self-employment | Business & Career | 1.58× | ||
| 18 | Maserati | Cars & Mobility | 1.56× | ||
| 19 | Mobile payment | Business & Career | 1.52× | ||
| 20 | Rugby union | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.37× | |
| Quality Awareness | PREMIUM | 1.26× | |
| Early Adopter Mentality | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.62× | |
| Creativity | OPEN | 0.66× | |
| Mindfulness | BALANCE | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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