A data profile of the people who buy, follow and care about Machine in Colombia — modelled from more than twelve digital signal sources. Machine has an estimated audience of 4,008,155 people in Colombia.
Machine has an estimated audience of 4,008,155 people in Colombia. 47.9% are female, 52.1% are male, average age 36.9. Top brand affinities: Retail banking, Bank account, Used car, Mobile banking, Automobile repair shop.
Top brand affinities include Retail banking, Bank account, Used car, with strongest over-indexing on Retail banking (1.67× the country average).
Demographically, the Machine audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
The typical Machine fan in Colombia is balanced, around 36.9 years old, with strong Quality Awareness tendencies and a notable affinity for Retail banking.
The key figures that characterise the Machine profile in Colombia.
47.9% are female, 52.1% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 36.9 |
| Estimated audience size | 4,008,155 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Machine audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
The strongest cross-interests of the Machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bank account | Business & Career | 1.76× | ||
| 02 | Used car | Cars & Mobility | 1.73× | ||
| 03 | Laundry detergent | Home & Garden | 1.73× | ||
| 04 | Automobile repair shop | Cars & Mobility | 1.70× | ||
| 05 | Vehicle insurance | Cars & Mobility | 1.69× | ||
| 06 | Electric motorcycles and scooters | Cars & Mobility | 1.69× | ||
| 07 | Dishwasher | Home & Garden | 1.68× | ||
| 08 | Retail banking | Business & Career | 1.67× | ||
| 09 | Malt whisky | Food & Beverages | 1.65× | ||
| 10 | Mobile banking | Business & Career | 1.62× | ||
| 11 | Toyota Corolla | Cars & Mobility | 1.62× | ||
| 12 | Home automation | Technology & Electronics | 1.59× | ||
| 13 | Single-family detached home | Home & Garden | 1.58× | ||
| 14 | Bedroom furniture | Home & Garden | 1.56× | ||
| 15 | Toyota Hilux | Cars & Mobility | 1.55× | ||
| 16 | Land Rover | Cars & Mobility | 1.54× | ||
| 17 | Projectors | Technology & Electronics | 1.54× | ||
| 18 | Lexus | Cars & Mobility | 1.54× | ||
| 19 | Electric bicycle | Cars & Mobility | 1.54× | ||
| 20 | Rolls-Royce Motor Cars | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.49× | |
| DIY Mentality | THRILL | 1.42× | |
| Luxury Orientation | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.65× | |
| Social Media Usage | JOY | 0.73× | |
| Creativity | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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