A data profile of the people who buy, follow and care about Machine in Malaysia — modelled from more than twelve digital signal sources. Machine has an estimated audience of 2,917,013 people in Malaysia.
The average Machine fan in Malaysia is 40.7 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Politics, Solar energy, Racing games, with strongest over-indexing on Politics (1.54× the country average).
Demographically, the Machine audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Machine fan in Malaysia is more male, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Politics.
The key figures that characterise the Machine profile in Malaysia.
41.7% are female, 58.3% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 40.7 |
| Estimated audience size | 2,917,013 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 23% | |
| 30-39 | 26% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Machine audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
Where the Machine audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~2M | 2.33× | |
| 02 | Kuala Lumpur | ~1M | 2.11× | |
| 03 | Johor | ~600K | 1.69× | |
| 04 | Malacca | ~200K | 1.47× | |
| 05 | Putrajaya | ~20K | 1.33× | |
| 06 | Perak | ~300K | 1.31× | |
| 07 | Negeri Sembilan | ~100K | 1.05× | |
| 08 | Pahang | ~100K | 0.97× | |
| 09 | Penang | ~100K | 0.81× | |
| 10 | Terengganu | ~80K | 0.69× | |
| 11 | Kedah | ~100K | 0.65× | |
| 12 | Kelantan | ~70K | 0.46× | |
| 13 | Perlis | ~20K | 0.42× | |
| 14 | Labuan | ~10K | 0.42× | |
| 15 | Sarawak | ~80K | 0.34× | |
| 16 | Sabah | ~80K | 0.30× |
The strongest cross-interests of the Machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vehicle audio | Cars & Mobility | 3.16× | ||
| 02 | Solar energy | Home & Garden | 2.16× | ||
| 03 | Political science | Business & Career | 2.16× | ||
| 04 | HVAC | Home & Garden | 2.02× | ||
| 05 | Range Rover | Cars & Mobility | 1.85× | ||
| 06 | Peugeot | Cars & Mobility | 1.84× | ||
| 07 | Electric vehicle | Cars & Mobility | 1.79× | ||
| 08 | Land Rover | Cars & Mobility | 1.78× | ||
| 09 | Suzuki | Cars & Mobility | 1.76× | ||
| 10 | Racing games | Games | 1.67× | ||
| 11 | Hyundai | Cars & Mobility | 1.64× | ||
| 12 | Motorcycle accessories | Cars & Mobility | 1.60× | ||
| 13 | Social science | Business & Career | 1.59× | ||
| 14 | Lexus | Cars & Mobility | 1.59× | ||
| 15 | Air pollution | Health | 1.57× | ||
| 16 | Politics | Politics & Society | 1.54× | ||
| 17 | Innovation | Business & Career | 1.54× | ||
| 18 | Cleanliness | Home & Garden | 1.54× | ||
| 19 | Wikipedia | Internet & Social Media | 1.53× | ||
| 20 | Expensive Taste | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.29× | |
| Risk Appetite | THRILL | 1.25× | |
| Convenience Orientation | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Creativity | OPEN | 0.80× | |
| Social Media Usage | JOY | 0.80× |
Machine has an estimated audience of 2,917,013 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
41.7% of Machine fans are female, 58.3% are male, with an average age of 40.7 years.
Machine fans show strongest brand affinity for Politics (1.54×), Solar energy (2.16×), and Racing games (1.67×) over the country average.
Machine fans in Malaysia are most concentrated in Selangor (reach ~2M), Kuala Lumpur (reach ~1M), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Machine itself, the audience over-indexes on Solar energy (2.16×), Racing games (1.67×), Social science (1.59×), and Wikipedia (1.53×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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