Rascasse Audience Intelligence

Electric car Audience in Switzerland

A data profile of the people who buy, follow and care about Electric car in Switzerland — modelled from more than twelve digital signal sources. Electric car has an estimated audience of 1,157,528 people in Switzerland.

#2among Car type in Switzerland
#286among Topic in Switzerland
#10in Cars & Mobility

The average Electric car fan in Switzerland is 40.3 years old, more male, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Electric car profile in Switzerland.

Audience size
1.2M
in Switzerland
Gender
33.7%♀
66.3% male
Age
40.3
average years
Country rank
#424
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric car fans

33.7% are female, 66.3% are male, average age 40.3.

Fig. 02

Gender split

33.7%
Female
66.3%
Male
Demographic split for Electric car audience in Switzerland
MetricValue
Female33.7%
Male66.3%
Average age40.3
Estimated audience size1,157,528
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Electric car audience in Switzerland
Age bracketShare%
16-1916%
20-2921%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Electric car audience comes from Switzerland.

Worldwide audience distribution share by country for Electric car
CountryShare
United States12.8%
Germany6.7%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric car audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Electric car fans by region: top regions in Switzerland
#RegionReachAffinity×
01Aargau~100K1.84×
02Canton of St. Gallen~100K1.79×
03Canton of Bern~200K1.61×
04Luzern~80K1.56×
05Thurgau~50K1.56×
06Canton of Zürich~300K1.54×
07Solothurn~50K1.53×
08Schwyz~30K1.50×
09Basel-Landschaft~40K1.31×
10Graubünden~30K1.21×
11Appenzell Ausserrhoden~6K1.20×
12Canton of Zug~20K1.11×
13Schaffhausen~10K1.08×
14Appenzell Innerrhoden~2K1.06×
15Canton of Nidwalden~4K0.93×
16Canton of Glarus~4K0.90×
17Basel-City~40K0.89×
18Canton of Obwalden~4K0.89×
19Uri~3K0.89×
20Jura~7K0.84×
21Neuchatel~20K0.80×
22Ticino~30K0.63×
23Canton of Geneva~50K0.61×
24Fribourg~20K0.57×
25Valais~30K0.53×
26Vaud~50K0.43×
Appendix

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How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Electric car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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