A data profile of the people who buy, follow and care about Lumber in Australia — modelled from more than twelve digital signal sources. Lumber has an estimated audience of 2,949,475 people in Australia.
The average Lumber fan in Australia is 43.2 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
The key figures that characterise the Lumber profile in Australia.
49.4% are female, 50.6% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 43.2 |
| Estimated audience size | 2,949,475 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Lumber audience comes from Australia.
| Country | Share |
|---|---|
| United States | 30.9% |
| United Kingdom | 8.3% |
| Australia | 4.8% |
Where the Lumber audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~70K | 1.08× | |
| 02 | New South Wales | ~1M | 1.03× | |
| 03 | Northern Territory | ~30K | 1.01× | |
| 04 | Victoria | ~900K | 0.99× | |
| 05 | South Australia | ~200K | 0.98× | |
| 06 | Tasmania | ~60K | 0.98× | |
| 07 | Western Australia | ~300K | 0.93× | |
| 08 | Queensland | ~600K | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Lumber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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