Lumber Audience in Germany
A data profile of the people who buy, follow and care about Lumber in Germany — modelled from more than twelve digital signal sources. Lumber has an estimated audience of 2,319,893 people in Germany.
The average Lumber fan in Germany is 43.5 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Bauhaus, Hornbach, Würth, with strongest over-indexing on Bauhaus (2.81× the country average).
Demographically, the Lumber audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Lumber fan in Germany is balanced, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Bauhaus.
At a glance
The key figures that characterise the Lumber profile in Germany.
Search interest · 12-month trend
Demographics of Lumber fans
46.2% are female, 53.8% are male, average age 43.5.
Gender split
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 43.5 |
| Estimated audience size | 2,319,893 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide Lumber audience comes from Germany.
| Country | Share |
|---|---|
| United States | 30.9% |
| United Kingdom | 8.3% |
| Australia | 4.8% |
Geography
Where the Lumber audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~500K | 1.45× | |
| 02 | Thüringen | ~70K | 1.22× | |
| 03 | Niedersachsen | ~300K | 1.20× | |
| 04 | Rheinland-Pfalz | ~100K | 1.16× | |
| 05 | Brandenburg | ~80K | 1.15× | |
| 06 | Schleswig-Holstein | ~90K | 1.08× | |
| 07 | Sachsen-Anhalt | ~60K | 1.08× | |
| 08 | Baden-Württemberg | ~300K | 1.05× | |
| 09 | Saarland | ~30K | 1.03× | |
| 10 | Sachsen | ~100K | 1.02× | |
| 11 | Mecklenburg-Vorpommern | ~40K | 1.01× | |
| 12 | Hessen | ~200K | 0.91× | |
| 13 | Bremen | ~20K | 0.87× | |
| 14 | Nordrhein-Westfalen | ~400K | 0.84× | |
| 15 | Hamburg | ~40K | 0.76× | |
| 16 | Berlin | ~80K | 0.73× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Lumber audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Logging | Technology & Electronics | 5.08× | ||
| 02 | Würth | Home & Garden | 4.29× | ||
| 03 | Forestry | Home & Garden | 3.52× | ||
| 04 | Bauhaus | Shopping | 2.81× | ||
| 05 | Tree | Home & Garden | 2.77× | ||
| 06 | Power tool | Home & Garden | 2.69× | ||
| 07 | Hornbach | Shopping | 2.29× | ||
| 08 | Garden centre | Home & Garden | 2.12× | ||
| 09 | Ernsting's family | Shopping | 2.06× | ||
| 10 | Tchibo | Shopping | 1.80× | ||
| 11 | Agriculture | Business & Career | 1.78× | ||
| 12 | Water | Food & Beverages | 1.76× | ||
| 13 | Renovation | Home & Garden | 1.74× | ||
| 14 | Drop shipping | Shopping | 1.70× | ||
| 15 | Globus Baumarkt | Shopping | 1.66× | ||
| 16 | Breuninger | Fashion & Accessoires | 1.58× | ||
| 17 | House | Home & Garden | 1.57× | ||
| 18 | Apartment | Business & Career | 1.56× | ||
| 19 | Dresses | Fashion & Accessoires | 1.55× | ||
| 20 | Plant | Home & Garden | 1.52× |
Personality of the Lumber audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.50× | |
| Extroversion | THRILL | 1.48× | |
| DIY Mentality | THRILL | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.97× | |
| Spirituality | BALANCE | 0.98× | |
| Travelling | THRILL | 1.03× |
Frequently asked questions
How many fans does Lumber have in Germany?
Lumber has an estimated audience of 2,319,893 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Lumber fans?
46.2% of Lumber fans are female, 53.8% are male, with an average age of 43.5 years.
Which brands do Lumber fans like most?
Lumber fans show strongest brand affinity for Bauhaus (2.81×), Hornbach (2.29×), and Würth (4.29×) over the country average.
Where do Lumber fans live in Germany?
Lumber fans in Germany are most concentrated in Bayern (reach ~500K), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Lumber fans also like?
Beyond Lumber itself, the audience over-indexes on Hornbach (2.29×), Würth (4.29×), Tree (2.77×), and Forestry (3.52×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Lumber audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lumber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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