A data profile of the people who buy, follow and care about Carpentry in France — modelled from more than twelve digital signal sources. Carpentry has an estimated audience of 2,374,871 people in France.
The average Carpentry fan in France is 40.9 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Moodle, Wood carving, Hand tool, with strongest over-indexing on Moodle (5.89× the country average).
Demographically, the Carpentry audience skews more male with an average age of 40.9, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Carpentry fan in France is more male, around 40.9 years old, with strong DIY Mentality tendencies and a notable affinity for Moodle.
The key figures that characterise the Carpentry profile in France.
26.9% are female, 73.1% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 26.9% |
| Male | 73.1% |
| Average age | 40.9 |
| Estimated audience size | 2,374,871 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Carpentry audience comes from France.
| Country | Share |
|---|---|
| United States | 23.7% |
| United Kingdom | 6.2% |
| Germany | 4.8% |
Where the Carpentry audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~600K | 1.42× | |
| 02 | Pays de la Loire | ~200K | 1.16× | |
| 03 | Centre-Val de Loire | ~100K | 1.13× | |
| 04 | Auvergne-Rhône-Alpes | ~300K | 1.07× | |
| 05 | Grand Est | ~200K | 1.02× | |
| 06 | Provence-Alpes-Côte d'Azur | ~200K | 1.02× | |
| 07 | Normandy | ~100K | 1.00× | |
| 08 | Occitanie | ~200K | 0.97× | |
| 09 | Nouvelle-Aquitaine | ~200K | 0.96× | |
| 10 | Brittany | ~100K | 0.96× | |
| 11 | Hauts-de-France | ~200K | 0.94× | |
| 12 | Corsica | ~10K | 0.89× | |
| 13 | Bourgogne-Franche-Comté | ~80K | 0.87× |
The strongest cross-interests of the Carpentry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Demolition Hammer | Music & Radio | 12.93× | ||
| 02 | Woodturning | Home & Garden | 12.11× | ||
| 03 | Wood carving | Home & Garden | 10.17× | ||
| 04 | KISS | Music & Radio | 6.16× | ||
| 05 | Moodle | Technology & Electronics | 5.89× | ||
| 06 | Hammer | Home & Garden | 5.48× | ||
| 07 | Woodworking | Home & Garden | 4.82× | ||
| 08 | Wrench | Home & Garden | 4.72× | ||
| 09 | Hand tool | Home & Garden | 4.59× | ||
| 10 | United Parcel Service | Business & Career | 3.33× | ||
| 11 | Drill | Home & Garden | 3.21× | ||
| 12 | Power tool | Home & Garden | 3.01× | ||
| 13 | Wood | Home & Garden | 2.15× | ||
| 14 | Oscaro | Cars & Mobility | 2.10× | ||
| 15 | Hardware store | Home & Garden | 2.04× | ||
| 16 | Bricomarché | Home & Garden | 1.71× | ||
| 17 | Castorama | Shopping | 1.53× | ||
| 18 | Renovation | Home & Garden | 1.53× | ||
| 19 | Brico Dépôt | Shopping | 1.52× | ||
| 20 | Building | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.61× | |
| Quality Awareness | PREMIUM | 1.27× | |
| Design Affinity | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.97× | |
| Pet Ownership | JOY | 0.97× |
Carpentry has an estimated audience of 2,374,871 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
26.9% of Carpentry fans are female, 73.1% are male, with an average age of 40.9 years.
Carpentry fans show strongest brand affinity for Moodle (5.89×), Wood carving (10.17×), and Hand tool (4.59×) over the country average.
Carpentry fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Carpentry itself, the audience over-indexes on Wood carving (10.17×), Hand tool (4.59×), Hammer (5.48×), and Woodworking (4.82×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Carpentry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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