A data profile of the people who buy, follow and care about Drill in France — modelled from more than twelve digital signal sources. Drill has an estimated audience of 2,486,417 people in France.
Drill has an estimated audience of 2,486,417 people in France. 27.3% are female, 72.7% are male, average age 44.0. Top brand affinities: Central heating, Lawn mower, EBay, Makita, HVAC.
Top brand affinities include Central heating, Lawn mower, EBay, with strongest over-indexing on Central heating (23.39× the country average).
Demographically, the Drill audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Drill fan in France is more male, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Central heating.
The key figures that characterise the Drill profile in France.
27.3% are female, 72.7% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 44.0 |
| Estimated audience size | 2,486,417 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Drill audience comes from France.
| Country | Share |
|---|---|
| United States | 30.8% |
| Germany | 5.3% |
| Japan | 4.6% |
The strongest cross-interests of the Drill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Central heating | Home & Garden | 23.39× | ||
| 02 | Lawn mower | Home & Garden | 14.95× | ||
| 03 | Makita | Home & Garden | 12.80× | ||
| 04 | Accounting software | Business & Career | 6.44× | ||
| 05 | HVAC | Home & Garden | 6.11× | ||
| 06 | Home automation | Technology & Electronics | 5.75× | ||
| 07 | Household goods | Home & Garden | 5.72× | ||
| 08 | Air pollution | Health | 5.39× | ||
| 09 | EBay | Shopping | 4.78× | ||
| 10 | Allianz | Business & Career | 4.32× | ||
| 11 | Solar energy | Home & Garden | 4.05× | ||
| 12 | Energy | Home & Garden | 3.51× | ||
| 13 | TotalEnergies | Cars & Mobility | 3.50× | ||
| 14 | Home Appliances | Home & Garden | 3.39× | ||
| 15 | AliExpress | Shopping | 3.13× | ||
| 16 | Hardware store | Home & Garden | 2.64× | ||
| 17 | Lidl | Shopping | 2.53× | ||
| 18 | Norauto | Cars & Mobility | 2.36× | ||
| 19 | Home improvement | Home & Garden | 2.30× | ||
| 20 | YouTube | Movies & TV | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Convenience Orientation | PREMIUM | 2.26× | |
| Quality Awareness | PREMIUM | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.67× | |
| Travelling | THRILL | 0.76× | |
| Design Affinity | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Drill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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