A data profile of the people who buy, follow and care about Drill in Spain — modelled from more than twelve digital signal sources. Drill has an estimated audience of 2,198,498 people in Spain.
Drill has an estimated audience of 2,198,498 people in Spain. 19.4% are female, 80.6% are male, average age 44.7. Top brand affinities: DeWalt, Makita, Lawn mower, Sustainable energy, Renewable energy.
Top brand affinities include DeWalt, Makita, Lawn mower, with strongest over-indexing on DeWalt (46.15× the country average).
Demographically, the Drill audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Individualism, Sustainability.
The typical Drill fan in Spain is more male, around 44.7 years old, with strong Individualism tendencies and a notable affinity for DeWalt.
The key figures that characterise the Drill profile in Spain.
19.4% are female, 80.6% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 19.4% |
| Male | 80.6% |
| Average age | 44.7 |
| Estimated audience size | 2,198,498 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 31% |
of the worldwide Drill audience comes from Spain.
| Country | Share |
|---|---|
| United States | 30.8% |
| Germany | 5.3% |
| Japan | 4.6% |
The strongest cross-interests of the Drill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DeWalt | Home & Garden | 46.15× | ||
| 02 | Makita | Home & Garden | 40.12× | ||
| 03 | Lawn mower | Home & Garden | 20.97× | ||
| 04 | Central heating | Home & Garden | 15.33× | ||
| 05 | Hilti | Home & Garden | 15.22× | ||
| 06 | Asset management | Business & Career | 9.87× | ||
| 07 | Motor oil | Cars & Mobility | 9.82× | ||
| 08 | 3D printing | Technology & Electronics | 8.70× | ||
| 09 | Sustainable energy | Home & Garden | 7.00× | ||
| 10 | First-time buyer | Shopping | 6.91× | ||
| 11 | Renewable energy | Business & Career | 5.85× | ||
| 12 | Electric bicycle | Cars & Mobility | 5.83× | ||
| 13 | Photovoltaics | Home & Garden | 5.67× | ||
| 14 | Solar energy | Home & Garden | 5.19× | ||
| 15 | Efficient energy use | Technology & Electronics | 4.86× | ||
| 16 | Solar power | Home & Garden | 4.72× | ||
| 17 | Hardware store | Home & Garden | 4.02× | ||
| 18 | Škoda Auto | Cars & Mobility | 3.02× | ||
| 19 | Home improvement | Home & Garden | 2.85× | ||
| 20 | Renovation | Home & Garden | 2.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.45× | |
| Sustainability | BALANCE | 2.36× | |
| DIY Mentality | THRILL | 2.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.70× | |
| Healthy Lifestyle | BALANCE | 0.75× | |
| Early Adopter Mentality | POWER | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Drill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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