A data profile of the people who buy, follow and care about Skiing in Canada — modelled from more than twelve digital signal sources. Skiing has an estimated audience of 4,175,184 people in Canada.
The average Skiing fan in Canada is 39.1 years old, balanced, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Arc'teryx, Alpine skiing, Snowboarding, with strongest over-indexing on Arc'teryx (1.96× the country average).
Demographically, the Skiing audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Skiing fan in Canada is balanced, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for Arc'teryx.
The key figures that characterise the Skiing profile in Canada.
45.7% are female, 54.3% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 39.1 |
| Estimated audience size | 4,175,184 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Skiing audience comes from Canada.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 9.2% |
| China | 6.0% |
Where the Skiing audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~2.5M | 2.66× | |
| 02 | British Columbia | ~700K | 1.19× | |
| 03 | Ontario | ~2M | 1.07× | |
| 04 | Alberta | ~500K | 1.04× | |
| 05 | Nova Scotia | ~100K | 0.85× | |
| 06 | Prince Edward Island | ~20K | 0.81× | |
| 07 | Saskatchewan | ~80K | 0.64× | |
| 08 | Manitoba | ~100K | 0.62× | |
| 09 | Newfoundland and Labrador | ~40K | 0.55× |
The strongest cross-interests of the Skiing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Princess Polly | Fashion & Accessoires | 2.13× | ||
| 02 | Arc'teryx | Fashion & Accessoires | 1.96× | ||
| 03 | Snowboarding | Sports | 1.91× | ||
| 04 | SRAM Corporation | Cars & Mobility | 1.90× | ||
| 05 | Jake Paul | Internet & Social Media | 1.79× | ||
| 06 | Jet ski | Sports | 1.66× | ||
| 07 | Family car | Cars & Mobility | 1.65× | ||
| 08 | The North Face | Fashion & Accessoires | 1.65× | ||
| 09 | Alpine skiing | Sports | 1.61× | ||
| 10 | Truck camper | Cars & Mobility | 1.59× | ||
| 11 | Malcolm in the Middle | Movies & TV | 1.58× | ||
| 12 | JD Sports | Shopping | 1.57× | ||
| 13 | Tour de France | Sports | 1.57× | ||
| 14 | Minnesota Wild | Sports | 1.57× | ||
| 15 | Josh Brolin | Movies & TV | 1.57× | ||
| 16 | Columbus Blue Jackets | Sports | 1.54× | ||
| 17 | Ryder Cup | Sports | 1.53× | ||
| 18 | Cora (hypermarket) | Shopping | 1.52× | ||
| 19 | COS | Shopping | 1.51× | ||
| 20 | Mountaineering | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.24× | |
| Indulgence | JOY | 1.23× | |
| Sustainability | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.86× | |
| Mindfulness | BALANCE | 0.90× | |
| Spirituality | BALANCE | 0.90× |
Skiing has an estimated audience of 4,175,184 people in Canada, concentrated in Quebec and Ontario.
45.7% of Skiing fans are female, 54.3% are male, with an average age of 39.1 years.
Skiing fans show strongest brand affinity for Arc'teryx (1.96×), Alpine skiing (1.61×), and Snowboarding (1.91×) over the country average.
Skiing fans in Canada are most concentrated in Quebec (reach ~2.5M), Ontario (reach ~2M), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Skiing itself, the audience over-indexes on Alpine skiing (1.61×), Snowboarding (1.91×), Family car (1.65×), and The North Face (1.65×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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