Skiing Audience in Canada
Skiing has an estimated audience of 4,175,184 people in Canada. 45.7% are female, 54.3% are male, average age 39.1. Top regions: Quebec, Ontario, British Columbia. Top brand affinities: Arc'teryx, Alpine skiing, Snowboarding, Family car, The North Face.
The average Skiing fan in Canada is 39.1 years old, balanced, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, British Columbia. Top brand affinities include Arc'teryx, Alpine skiing, Snowboarding, with strongest over-indexing on Arc'teryx (1.96× the country average). Demographically, the Skiing audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Skiing fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 39.1 |
| Estimated audience size | 4,175,184 |
Audience persona
The typical Skiing fan in Canada is balanced, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for Arc'teryx.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 2,661,775 | 2.66× |
| Ontario | 1,878,773 | 1.07× |
| British Columbia | 740,489 | 1.19× |
| Alberta | 537,550 | 1.04× |
| Nova Scotia | 106,244 | 0.85× |
| Manitoba | 97,401 | 0.62× |
| Saskatchewan | 84,982 | 0.64× |
| Newfoundland and Labrador | 35,109 | 0.55× |
| Prince Edward Island | 16,621 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arc'teryx | 1.96× | Fashion & Accessoires |
| Alpine skiing | 1.61× | Sports |
| Snowboarding | 1.91× | Sports |
| Family car | 1.65× | Cars & Mobility |
| The North Face | 1.65× | Fashion & Accessoires |
| JD Sports | 1.57× | Shopping |
| Princess Polly | 2.13× | Fashion & Accessoires |
| Jake Paul | 1.79× | Internet & Social Media |
| Ryder Cup | 1.53× | Sports |
| Minnesota Wild | 1.57× | Sports |
| Jet ski | 1.66× | Sports |
| SRAM Corporation | 1.9× | Cars & Mobility |
| Columbus Blue Jackets | 1.54× | Sports |
| Truck camper | 1.59× | Cars & Mobility |
| COS | 1.51× | Shopping |
| Mountaineering | 1.5× | Sports |
| Josh Brolin | 1.57× | Movies & TV |
| Cora (hypermarket) | 1.52× | Shopping |
| Tour de France | 1.57× | Sports |
| Shimano | 1.61× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.24 |
| Indulgence | JOY | 1.23 |
| Sustainability | BALANCE | 1.16 |
| Sports Activity | POWER | 1.16 |
| Family Orientation | CONSERVATISM | 1.16 |
| Need for Security | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 9.2% |
| China | 6.0% |
See Skiing audiences in other countries
More Sport audiences in Canada
- Soccer (9,592,921)
- Basketball (9,561,349)
- Golf (9,113,999)
- Ice hockey (9,053,436)
- Baseball (7,469,630)
Frequently asked questions
How many fans does Skiing have in Canada?
Skiing has an estimated audience of 4,175,184 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of Skiing fans?
45.7% of Skiing fans are female, 54.3% are male, with an average age of 39.1 years.
Which brands do Skiing fans like most?
Skiing fans show strongest brand affinity for Arc'teryx (1.96×), Alpine skiing (1.61×), and Snowboarding (1.91×) over the country average.
Where do Skiing fans live in Canada?
Skiing fans in Canada are most concentrated in Quebec (reach 2,661,775), Ontario (reach 1,878,773), and British Columbia (reach 740,489). These three regions account for the largest share of the active audience.
What other brands do Skiing fans also like?
Beyond Skiing itself, the audience over-indexes on Alpine skiing (1.61×), Snowboarding (1.91×), Family car (1.65×), and The North Face (1.65×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.