A data profile of the people who buy, follow and care about Skiing in Spain — modelled from more than twelve digital signal sources. Skiing has an estimated audience of 4,258,505 people in Spain.
Skiing has an estimated audience of 4,258,505 people in Spain. 45.6% are female, 54.4% are male, average age 41.8. Top brand affinities: Ryanair, Gymnastics, Extreme sport, Travel photography, Motorcycle accessories.
Top brand affinities include Ryanair, Gymnastics, Extreme sport, with strongest over-indexing on Ryanair (1.71× the country average).
Demographically, the Skiing audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Risk Appetite.
The typical Skiing fan in Spain is balanced, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Ryanair.
The key figures that characterise the Skiing profile in Spain.
45.6% are female, 54.4% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 41.8 |
| Estimated audience size | 4,258,505 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Skiing audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 9.2% |
| China | 6.0% |
The strongest cross-interests of the Skiing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snowboarding | Sports | 2.21× | ||
| 02 | Gymnastics | Sports | 2.13× | ||
| 03 | Alpine skiing | Sports | 1.97× | ||
| 04 | Motorcycle accessories | Cars & Mobility | 1.96× | ||
| 05 | Extreme sport | Sports | 1.95× | ||
| 06 | Touring motorcycle | Cars & Mobility | 1.89× | ||
| 07 | Travel photography | Technology & Electronics | 1.81× | ||
| 08 | Motorcycle helmet | Cars & Mobility | 1.78× | ||
| 09 | Motorsport | Cars & Mobility | 1.77× | ||
| 10 | RAC 1 | Music & Radio | 1.73× | ||
| 11 | Ryanair | Travel & Leisure | 1.71× | ||
| 12 | Innovation | Business & Career | 1.58× | ||
| 13 | Custom motorcycle | Cars & Mobility | 1.58× | ||
| 14 | Piano | Music & Radio | 1.57× | ||
| 15 | Wildlife photography | Technology & Electronics | 1.55× | ||
| 16 | Wine tasting | Food & Beverages | 1.55× | ||
| 17 | Fine-art photography | Technology & Electronics | 1.55× | ||
| 18 | Local food | Food & Beverages | 1.54× | ||
| 19 | Tour de France | Sports | 1.54× | ||
| 20 | Massimo Dutti | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.77× | |
| Risk Appetite | THRILL | 1.50× | |
| Travelling | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Spirituality | BALANCE | 0.80× | |
| Need for Security | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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