Skiing Audience in United States

Skiing has an estimated audience of 24,039,353 people in United States. 44.0% are female, 56.0% are male, average age 38.1. Top regions: California, New York, Texas. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Autism Awareness.

The average Skiing fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (12.36× the country average). Demographically, the Skiing audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Skiing fans

Demographic split for Skiing audience in United States
MetricValue
Female44.0%
Male56.0%
Average age38.1
Estimated audience size24,039,353

Audience persona

The typical Skiing fan in United States is more male, around 38.1 years old, with strong Sustainability tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Skiing in United States
RegionReachAffinity
California2,069,2160.78×
New York2,016,8781.5×
Texas1,335,8440.65×
Florida1,057,5650.65×
Massachusetts948,8972×
Pennsylvania821,7181.02×
New Jersey768,9081.26×
Illinois757,9400.95×
Colorado682,6821.8×
Washington669,8701.39×
Michigan628,7061×
Virginia588,8481.01×
North Carolina588,0090.81×
Ohio531,0790.72×
Georgia500,3290.68×
Maryland399,7070.97×
Minnesota397,4621.15×
Connecticut368,4121.53×
Utah344,2801.6×
Wisconsin338,8300.94×
Arizona313,1640.64×
Indiana311,6910.71×
Tennessee297,3740.62×
Oregon279,3051.01×
Missouri230,1120.59×
New Hampshire226,9662.4×
South Carolina212,2080.59×
Kentucky169,0580.56×
Nevada160,5160.69×
Louisiana155,0210.5×
Alabama154,8960.46×
Maine152,7351.77×
Idaho149,4931.24×
Iowa135,3340.68×
Vermont129,7033.07×
Oklahoma123,9360.46×
Montana118,7931.78×
Kansas105,9870.56×
Rhode Island99,8381.3×
New Mexico96,5410.8×
Washington, District of Columbia94,9351.31×
Arkansas84,1250.42×
Nebraska72,4140.6×
West Virginia70,7940.63×
Mississippi65,4330.33×
Hawaii61,7100.6×
Alaska57,2541.11×
Delaware48,7680.74×
Wyoming39,3551.1×
North Dakota36,6060.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Skiing audience
BrandAffinityCategory
Google Maps12.36×Internet & Social Media
Capital One11.47×Business & Career
Indeed.com10.65×Business & Career
CarGurus12.26×Cars & Mobility
Autism Awareness19.03×Health
Enterprise Rent-A-Car11.87×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Aaron Rodgers11.19×Sports
Google News10.24×News
Circle K11.61×Shopping
AccuWeather10.54×Home & Garden
Kia Sportage33.75×Cars & Mobility
Apple Store11.4×Shopping
Microblogging12.67×Technology & Electronics
Beetlejuice6.8×Movies & TV
Singer-songwriter5.51×Music & Radio
Bruce Willis9.72×Movies & TV
ICloud12.47×Technology & Electronics
Khan Academy11.07×Business & Career
DeviantArt9.23×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Skiing audience
TraitClusterScore
SustainabilityBALANCE1.6
Luxury OrientationPREMIUM1.43
Risk AppetiteTHRILL1.39
Sports ActivityPOWER1.36
Design AffinityPREMIUM1.34
TravellingTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Skiing
CountryShare
United States17.2%
Japan9.2%
China6.0%

See Skiing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Skiing have in United States?

Skiing has an estimated audience of 24,039,353 people in United States, concentrated in California and New York.

What is the gender split and age of Skiing fans?

44.0% of Skiing fans are female, 56.0% are male, with an average age of 38.1 years.

Which brands do Skiing fans like most?

Skiing fans show strongest brand affinity for Google Maps (12.36×), Capital One (11.47×), and Indeed.com (10.65×) over the country average.

Where do Skiing fans live in United States?

Skiing fans in United States are most concentrated in California (reach 2,069,216), New York (reach 2,016,878), and Texas (reach 1,335,844). These three regions account for the largest share of the active audience.

What other brands do Skiing fans also like?

Beyond Skiing itself, the audience over-indexes on Capital One (11.47×), Indeed.com (10.65×), CarGurus (12.26×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.