Rascasse Audience Intelligence

Skiing Audience in United States

A data profile of the people who buy, follow and care about Skiing in United States — modelled from more than twelve digital signal sources. Skiing has an estimated audience of 24,039,353 people in United States.

#21among Sport in United States#880among Topic in United States#87in Sports

The average Skiing fan in United States is 38.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Alpine skiing, Scooby-Doo, House music, with strongest over-indexing on Alpine skiing (2.9× the country average).

Demographically, the Skiing audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Skiing fan in United States is more male, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Alpine skiing.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Skiing profile in United States.

Audience size
24M
in United States
Gender
44.0%♀
56.0% male
Age
38.1
average years
Country rank
#1294
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Skiing fans

44.0% are female, 56.0% are male, average age 38.1.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Skiing audience in United States
MetricValue
Female44.0%
Male56.0%
Average age38.1
Estimated audience size24,039,353
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Skiing audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Skiing audience comes from United States.

Worldwide audience distribution share by country for Skiing
CountryShare
United States17.2%
Japan9.2%
China6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skiing audience in United States is strongest.

Fig. 05

Top regions by affinity

Skiing fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~100K3.31×
02New Hampshire~200K2.23×
03Montana~100K2.02×
04Massachusetts~900K1.84×
05Maine~100K1.74×
06Colorado~600K1.69×
07Utah~300K1.59×
08Alaska~80K1.50×
09Connecticut~400K1.48×
10New York~2M1.34×
11Washington~600K1.29×
12Idaho~200K1.26×
13Wyoming~40K1.24×
14Rhode Island~90K1.21×
15Minnesota~400K1.16×
16New Jersey~700K1.15×
17Washington, District of Columbia~80K1.14×
18Pennsylvania~900K1.08×
19Wisconsin~400K1.03×
20Michigan~600K1.02×
21Oregon~300K0.94×
22Virginia~500K0.92×
23Illinois~700K0.91×
24Maryland~400K0.89×
25New Mexico~100K0.89×
26North Dakota~40K0.87×
27West Virginia~90K0.79×
28North Carolina~600K0.76×
29Delaware~50K0.74×
30Indiana~300K0.73×
31California~2M0.72×
32Iowa~100K0.72×
33Ohio~500K0.71×
34Nevada~200K0.71×
35Hawaii~70K0.67×
36Kentucky~200K0.65×
37Georgia~500K0.62×
38Nebraska~80K0.62×
39Texas~1.5M0.61×
40Arizona~300K0.60×
41Florida~900K0.58×
42Tennessee~300K0.58×
43Missouri~200K0.58×
44South Carolina~200K0.58×
45Kansas~100K0.57×
46Louisiana~200K0.50×
47Oklahoma~100K0.50×
48Alabama~200K0.49×
49Arkansas~90K0.48×
50Mississippi~90K0.44×
Fig. 06

Affinity by region

Affinity by region — Skiing, United States
0.44×1.00×3.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skiing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skiing audience
#·InterestCategoryAffinity×
01Alpine skiingSports2.90×
02PatagoniaFashion & Accessoires2.41×
03House musicMusic & Radio2.26×
04Extreme sportSports2.20×
05Scooby-DooMovies & TV2.18×
06LipstickBeauty & Wellness2.16×
07EyebrowBeauty & Wellness2.13×
08Nail polishBeauty & Wellness1.95×
09High schoolBusiness & Career1.81×
10Anime conventionLiterature1.79×
11French BulldogPets & Animals1.77×
12Yorkshire TerrierPets & Animals1.73×
13Dog walkingPets & Animals1.72×
14GymnasticsSports1.71×
15PianoMusic & Radio1.69×
16CyclingSports1.67×
17Labrador RetrieverPets & Animals1.65×
18InnovationBusiness & Career1.60×
19Dog harnessPets & Animals1.56×
20Electric guitarMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skiing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Skiing audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.66×
PatriotismCONSERVATISM1.38×
SustainabilityBALANCE1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Skiing audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.78×
SpiritualityBALANCE0.86×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Skiing have in United States?

Skiing has an estimated audience of 24,039,353 people in United States, concentrated in California and New York.

02

What is the gender split and age of Skiing fans?

44.0% of Skiing fans are female, 56.0% are male, with an average age of 38.1 years.

03

Which brands do Skiing fans like most?

Skiing fans show strongest brand affinity for Alpine skiing (2.9×), Scooby-Doo (2.18×), and House music (2.26×) over the country average.

04

Where do Skiing fans live in United States?

Skiing fans in United States are most concentrated in California (reach ~2M), New York (reach ~2M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Skiing fans also like?

Beyond Skiing itself, the audience over-indexes on Scooby-Doo (2.18×), House music (2.26×), Extreme sport (2.2×), and High school (1.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Skiing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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