A data profile of the people who buy, follow and care about Skiing in Netherlands — modelled from more than twelve digital signal sources. Skiing has an estimated audience of 1,819,458 people in Netherlands.
Skiing has an estimated audience of 1,819,458 people in Netherlands. 52.5% are female, 47.5% are male, average age 42.1. Top brand affinities: Voetbalprimeur, Bol.com, Albert Heijn, voetbalzone, Sunweb.
Top brand affinities include Voetbalprimeur, Bol.com, Albert Heijn, with strongest over-indexing on Voetbalprimeur (1.9× the country average).
Demographically, the Skiing audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Risk Appetite, Patriotism.
The typical Skiing fan in Netherlands is balanced, around 42.1 years old, with strong Risk Appetite tendencies and a notable affinity for Voetbalprimeur.
The key figures that characterise the Skiing profile in Netherlands.
52.5% are female, 47.5% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 42.1 |
| Estimated audience size | 1,819,458 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Skiing audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 9.2% |
| China | 6.0% |
The strongest cross-interests of the Skiing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Babypark | Shopping | 3.99× | ||
| 02 | Sunweb | Travel & Leisure | 3.13× | ||
| 03 | Gina Tricot | Fashion & Accessoires | 2.58× | ||
| 04 | Loods 5 | Home & Garden | 2.42× | ||
| 05 | Isabel Marant | Fashion & Accessoires | 2.38× | ||
| 06 | Bol.com | Shopping | 2.12× | ||
| 07 | RV park | Cars & Mobility | 2.06× | ||
| 08 | Amsterdam Dance Event | Music & Radio | 2.06× | ||
| 09 | Voetbal International | Sports | 1.98× | ||
| 10 | Electric guitar | Music & Radio | 1.93× | ||
| 11 | VakantieVeilingen | Travel & Leisure | 1.92× | ||
| 12 | Radio 2 (Netherlands) | Music & Radio | 1.91× | ||
| 13 | Voetbalprimeur | Sports | 1.90× | ||
| 14 | TUI | Travel & Leisure | 1.88× | ||
| 15 | voetbalzone | Sports | 1.86× | ||
| 16 | Gymnastics | Sports | 1.80× | ||
| 17 | Albert Heijn | Shopping | 1.67× | ||
| 18 | Swimsuit | Fashion & Accessoires | 1.64× | ||
| 19 | Lingerie | Fashion & Accessoires | 1.56× | ||
| 20 | Scooters | Cars & Mobility | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.38× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Travelling | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.84× | |
| Creativity | OPEN | 0.89× | |
| Community Orientation | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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