Rascasse Audience Intelligence

Ski Audience in Switzerland

A data profile of the people who buy, follow and care about Ski in Switzerland — modelled from more than twelve digital signal sources. Ski has an estimated audience of 1,381,904 people in Switzerland.

#211among Topic in Switzerland
#28in Sports

Ski has an estimated audience of 1,381,904 people in Switzerland. Top brand affinities: Aldi, Ski resort, FC Basel, Alpine skiing, FIS Alpine Ski World Cup.

Top brand affinities include Aldi, Ski resort, FC Basel, with strongest over-indexing on Aldi (1.61× the country average).

The typical Ski fan in Switzerland shows strong Patriotism tendencies and a notable affinity for Aldi.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Ski profile in Switzerland.

Audience size
1.4M
in Switzerland
Country rank
#320
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

+92%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ski fans

Fig. 02

Gender split

Demographic split for Ski audience in Switzerland
MetricValue
Estimated audience size1,381,904
Fig. 04

Worldwide distribution

1.5%

of the worldwide Ski audience comes from Switzerland.

Worldwide audience distribution share by country for Ski
CountryShare
United States19.4%
Germany7.2%
France6.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ski audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ski audience
#·InterestCategoryAffinity×
01WakeboardingSports2.17×
02Ski resortTravel & Leisure2.10×
03Shih TzuPets & Animals2.06×
04BeaglePets & Animals2.01×
05Real propertyHome & Garden2.00×
06Siberian HuskyPets & Animals1.98×
07PoodlePets & Animals1.97×
08Labrador RetrieverPets & Animals1.87×
09French BulldogPets & Animals1.87×
10Yorkshire TerrierPets & Animals1.87×
11Hiking bootFashion & Accessoires1.85×
12FIS Alpine Ski World CupSports1.84×
13BulldogPets & Animals1.83×
14FC Bayern MunichSports1.69×
15FC BaselSports1.68×
16Alpine skiingSports1.65×
17AldiShopping1.61×
18BicycleCars & Mobility1.58×
19FC ZürichSports1.58×
20JYSKHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ski audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ski audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.29×
Healthy LifestyleBALANCE1.21×
Sports ActivityPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ski audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.75×
CreativityOPEN0.85×
SpiritualityBALANCE0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Switzerland

See Ski audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Ski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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