A data profile of the people who buy, follow and care about Ski in Belgium — modelled from more than twelve digital signal sources. Ski has an estimated audience of 1,160,622 people in Belgium.
Ski fans in Belgium are concentrated in Liege, with strong brand affinity for Albert Heijn.
The audience is concentrated in Liege, Hainaut, Flemish Brabant.
Top brand affinities include Albert Heijn, Ski resort, Ski mountaineering, with strongest over-indexing on Albert Heijn (1.58× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Ski fan in Belgium shows strong Travelling tendencies and a notable affinity for Albert Heijn.
The key figures that characterise the Ski profile in Belgium.
| Metric | Value |
|---|---|
| Estimated audience size | 1,160,622 |
of the worldwide Ski audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.4% |
| Germany | 7.2% |
| France | 6.2% |
Where the Ski audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Walloon Brabant | ~40K | 1.37× | |
| 02 | Liege | ~100K | 1.26× | |
| 03 | Brussels | ~100K | 1.25× | |
| 04 | Luxembourg | ~30K | 1.12× | |
| 05 | Province of Namur | ~60K | 1.11× | |
| 06 | Flemish Brabant | ~100K | 1.08× | |
| 07 | Hainaut | ~100K | 0.95× | |
| 08 | Antwerp | ~100K | 0.85× | |
| 09 | East Flanders | ~90K | 0.72× | |
| 10 | West Flanders | ~60K | 0.65× | |
| 11 | Limburg | ~30K | 0.62× |
The strongest cross-interests of the Ski audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ski mountaineering | Sports | 3.45× | ||
| 02 | Ski touring | Sports | 3.37× | ||
| 03 | Freestyle skiing | Sports | 3.36× | ||
| 04 | Ski resort | Travel & Leisure | 3.24× | ||
| 05 | Snowboarding | Sports | 2.37× | ||
| 06 | Alpine skiing | Sports | 2.34× | ||
| 07 | High-net-worth individual | Business & Career | 2.29× | ||
| 08 | COS | Shopping | 2.06× | ||
| 09 | Custom motorcycle | Cars & Mobility | 1.97× | ||
| 10 | Family car | Cars & Mobility | 1.88× | ||
| 11 | Extreme sport | Sports | 1.78× | ||
| 12 | Bass guitar | Music & Radio | 1.74× | ||
| 13 | Mountains | Travel & Leisure | 1.73× | ||
| 14 | Danish design | Home & Garden | 1.71× | ||
| 15 | Made in Italy | Business & Career | 1.67× | ||
| 16 | Maisons du Monde | Home & Garden | 1.65× | ||
| 17 | Child development | Business & Career | 1.63× | ||
| 18 | Albert Heijn | Shopping | 1.58× | ||
| 19 | House music | Music & Radio | 1.56× | ||
| 20 | Retro style | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.36× | |
| Sports Activity | POWER | 1.34× | |
| Quality Awareness | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.79× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Tradition | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Ski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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