A data profile of the people who buy, follow and care about PKP Intercity in Poland — modelled from more than twelve digital signal sources. PKP Intercity has an estimated audience of 3,883,828 people in Poland.
PKP Intercity has an estimated audience of 3,883,828 people in Poland. 56.0% are female, 44.0% are male, average age 36.1. Top brand affinities: Ryanair, High-speed rail, FlixBus, Rail transport, Public transport.
Top brand affinities include Ryanair, High-speed rail, FlixBus, with strongest over-indexing on Ryanair (2.27× the country average).
Demographically, the PKP Intercity audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Travelling, Convenience Orientation.
The typical PKP Intercity fan in Poland is more female, around 36.1 years old, with strong Travelling tendencies and a notable affinity for Ryanair.
The key figures that characterise the PKP Intercity profile in Poland.
56.0% are female, 44.0% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 36.1 |
| Estimated audience size | 3,883,828 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 17% | |
| 30-39 | 15% | |
| 40-49 | 14% | |
| 50+ | 20% |
The strongest cross-interests of the PKP Intercity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-speed rail | Cars & Mobility | 14.25× | ||
| 02 | Low-cost carrier | Travel & Leisure | 3.43× | ||
| 03 | Rail transport | Travel & Leisure | 3.25× | ||
| 04 | FlixBus | Cars & Mobility | 3.19× | ||
| 05 | MasterCard | Business & Career | 3.05× | ||
| 06 | Public transport | Cars & Mobility | 3.00× | ||
| 07 | Malt whisky | Food & Beverages | 2.44× | ||
| 08 | Ryanair | Travel & Leisure | 2.27× | ||
| 09 | Retail banking | Business & Career | 2.26× | ||
| 10 | Lufthansa | Travel & Leisure | 2.25× | ||
| 11 | Wizz Air | Travel & Leisure | 2.20× | ||
| 12 | BlaBlaCar | Cars & Mobility | 2.08× | ||
| 13 | Mobile payment | Business & Career | 1.91× | ||
| 14 | Love & Sex | Kids & Family | 1.88× | ||
| 15 | Airline | Travel & Leisure | 1.88× | ||
| 16 | Innovation | Business & Career | 1.76× | ||
| 17 | TripAdvisor | Travel & Leisure | 1.68× | ||
| 18 | Credit cards | Business & Career | 1.67× | ||
| 19 | Skyscanner | Travel & Leisure | 1.59× | ||
| 20 | Car rentals | Cars & Mobility | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.72× | |
| Convenience Orientation | PREMIUM | 1.40× | |
| Urban Lifestyle | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.48× | |
| Extroversion | THRILL | 0.71× | |
| Luxury Orientation | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for PKP Intercity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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