A data profile of the people who buy, follow and care about Investment in Portugal — modelled from more than twelve digital signal sources. Investment has an estimated audience of 3,400,564 people in Portugal.
Investment has an estimated audience of 3,400,564 people in Portugal. 51.8% are female, 48.2% are male, average age 46.4. Top brand affinities: Real property, Efficient energy use, Donation, First-time buyer, Risk management.
Top brand affinities include Real property, Efficient energy use, Donation, with strongest over-indexing on Real property (1.62× the country average).
Demographically, the Investment audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
The typical Investment fan in Portugal is balanced, around 46.4 years old, with strong DIY Mentality tendencies and a notable affinity for Real property.
The key figures that characterise the Investment profile in Portugal.
51.8% are female, 48.2% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 46.4 |
| Estimated audience size | 3,400,564 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Investment audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.4% |
| Japan | 4.3% |
The strongest cross-interests of the Investment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opel Adam | Cars & Mobility | 3.26× | ||
| 02 | Efficient energy use | Technology & Electronics | 1.77× | ||
| 03 | First-time buyer | Shopping | 1.77× | ||
| 04 | Money management | Business & Career | 1.77× | ||
| 05 | Asset management | Business & Career | 1.77× | ||
| 06 | Passive income | Business & Career | 1.77× | ||
| 07 | Photovoltaic system | Home & Garden | 1.77× | ||
| 08 | AutoCAD | Technology & Electronics | 1.77× | ||
| 09 | Wealth management | Business & Career | 1.66× | ||
| 10 | Donation | Business & Career | 1.65× | ||
| 11 | Stock exchange | Business & Career | 1.65× | ||
| 12 | Real property | Home & Garden | 1.62× | ||
| 13 | Risk management | Business & Career | 1.60× | ||
| 14 | Venture capital | Business & Career | 1.60× | ||
| 15 | Microcredit | Business & Career | 1.59× | ||
| 16 | Dropbox (service) | Technology & Electronics | 1.55× | ||
| 17 | Europcar | Cars & Mobility | 1.54× | ||
| 18 | Thai cuisine | Food & Beverages | 1.53× | ||
| 19 | Boavista F.C. | Sports | 1.52× | ||
| 20 | Moreirense F.C. | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.33× | |
| Quality Awareness | PREMIUM | 1.24× | |
| Design Affinity | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.89× | |
| Creativity | OPEN | 0.90× | |
| Tradition | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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