A data profile of the people who buy, follow and care about Investment in Switzerland — modelled from more than twelve digital signal sources. Investment has an estimated audience of 1,829,097 people in Switzerland.
Investment has an estimated audience of 1,829,097 people in Switzerland. 44.5% are female, 55.5% are male, average age 44.4. Top brand affinities: Coop, AutoScout24, Hornbach, Swiss International Air Lines, Conforama.
Top brand affinities include Coop, AutoScout24, Hornbach, with strongest over-indexing on Coop (1.85× the country average).
Demographically, the Investment audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Investment fan in Switzerland is more male, around 44.4 years old, with strong Career Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Investment profile in Switzerland.
44.5% are female, 55.5% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 44.4 |
| Estimated audience size | 1,829,097 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Investment audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.4% |
| Japan | 4.3% |
The strongest cross-interests of the Investment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Property finder | Home & Garden | 2.72× | ||
| 02 | Hornbach | Shopping | 2.48× | ||
| 03 | Sustainable energy | Home & Garden | 2.31× | ||
| 04 | Innovation | Business & Career | 2.27× | ||
| 05 | Renewable energy | Business & Career | 2.19× | ||
| 06 | Coop | Food & Beverages | 1.85× | ||
| 07 | Wikipedia | Internet & Social Media | 1.85× | ||
| 08 | Swiss International Air Lines | Travel & Leisure | 1.79× | ||
| 09 | Tattoos | Fashion & Accessoires | 1.79× | ||
| 10 | Bars | Travel & Leisure | 1.77× | ||
| 11 | Conforama | Home & Garden | 1.73× | ||
| 12 | AutoScout24 | Cars & Mobility | 1.70× | ||
| 13 | Spas | Beauty & Wellness | 1.65× | ||
| 14 | Personal finance | Business & Career | 1.63× | ||
| 15 | Mobile phones | Technology & Electronics | 1.61× | ||
| 16 | Psychology | Business & Career | 1.57× | ||
| 17 | Happiness | Health | 1.57× | ||
| 18 | Nature | Home & Garden | 1.54× | ||
| 19 | Dogs | Pets & Animals | 1.54× | ||
| 20 | Education | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.00× | |
| Risk Appetite | THRILL | 1.66× | |
| Community Orientation | OPEN | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.89× | |
| DIY Mentality | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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