A data profile of the people who buy, follow and care about Investment in Sweden — modelled from more than twelve digital signal sources. Investment has an estimated audience of 2,423,873 people in Sweden.
Investment has an estimated audience of 2,423,873 people in Sweden. 45.5% are female, 54.5% are male, average age 47.1. Top brand affinities: Swedbank, Systembolaget, Elgiganten, Personal finance, Mortgage loans.
Top brand affinities include Swedbank, Systembolaget, Elgiganten, with strongest over-indexing on Swedbank (1.66× the country average).
Demographically, the Investment audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Career Orientation, Sustainability.
The typical Investment fan in Sweden is balanced, around 47.1 years old, with strong Career Orientation tendencies and a notable affinity for Swedbank.
The key figures that characterise the Investment profile in Sweden.
45.5% are female, 54.5% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 47.1 |
| Estimated audience size | 2,423,873 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Investment audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.4% |
| Japan | 4.3% |
The strongest cross-interests of the Investment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mortgage loans | Business & Career | 2.33× | ||
| 02 | Sustainable energy | Home & Garden | 2.13× | ||
| 03 | Solar energy | Home & Garden | 2.07× | ||
| 04 | Innovation | Business & Career | 2.07× | ||
| 05 | Vattenfall | Home & Garden | 1.89× | ||
| 06 | Renewable energy | Business & Career | 1.88× | ||
| 07 | Financial services | Business & Career | 1.87× | ||
| 08 | Personal finance | Business & Career | 1.83× | ||
| 09 | Tesla Motors | Cars & Mobility | 1.82× | ||
| 10 | Terraced house | Home & Garden | 1.75× | ||
| 11 | First-time buyer | Shopping | 1.74× | ||
| 12 | Modern architecture | Arts & Culture | 1.69× | ||
| 13 | Swedbank | Business & Career | 1.66× | ||
| 14 | Allsvenskan | Sports | 1.66× | ||
| 15 | Pizza | Food & Beverages | 1.65× | ||
| 16 | Internet & Social Media | 1.58× | |||
| 17 | Hornbach | Shopping | 1.56× | ||
| 18 | Elgiganten | Shopping | 1.53× | ||
| 19 | Systembolaget | Shopping | 1.52× | ||
| 20 | Apartment | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.55× | |
| Sustainability | BALANCE | 1.34× | |
| Luxury Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| Mindfulness | BALANCE | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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