A data profile of the people who buy, follow and care about Personal finance in Sweden — modelled from more than twelve digital signal sources. Personal finance has an estimated audience of 4,168,609 people in Sweden.
Personal finance has an estimated audience of 4,168,609 people in Sweden. 50.4% are female, 49.6% are male, average age 46.7. Top brand affinities: Investment, Apartment, Mortgage loans, Insurance, Credit cards.
Top brand affinities include Investment, Apartment, Mortgage loans, with strongest over-indexing on Investment (1.83× the country average).
Demographically, the Personal finance audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Personal finance fan in Sweden is balanced, around 46.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Investment.
The key figures that characterise the Personal finance profile in Sweden.
50.4% are female, 49.6% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 46.7 |
| Estimated audience size | 4,168,609 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Personal finance audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.0% |
| India | 4.7% |
The strongest cross-interests of the Personal finance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mortgage loans | Business & Career | 1.95× | ||
| 02 | Digital wallet | Internet & Social Media | 1.95× | ||
| 03 | Credit cards | Business & Career | 1.87× | ||
| 04 | Investment | Business & Career | 1.83× | ||
| 05 | Mortgage law | Home & Garden | 1.75× | ||
| 06 | Mobile payment | Business & Career | 1.73× | ||
| 07 | Insurance | Business & Career | 1.72× | ||
| 08 | Financial services | Business & Career | 1.69× | ||
| 09 | Online banking | Business & Career | 1.68× | ||
| 10 | Commercial mortgage | Business & Career | 1.67× | ||
| 11 | Foreign exchange market | Business & Career | 1.63× | ||
| 12 | Financial market | Business & Career | 1.62× | ||
| 13 | Revolut | Business & Career | 1.60× | ||
| 14 | Stock exchange | Business & Career | 1.57× | ||
| 15 | Payment | Business & Career | 1.57× | ||
| 16 | Finance | Business & Career | 1.55× | ||
| 17 | Silviculture | Home & Garden | 1.55× | ||
| 18 | Apartment | Business & Career | 1.54× | ||
| 19 | Share (finance) | Business & Career | 1.54× | ||
| 20 | Landlord | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.23× | |
| Social Media Usage | JOY | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.50× | |
| Patriotism | CONSERVATISM | 0.58× | |
| Travelling | THRILL | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Personal finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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