A data profile of the people who buy, follow and care about Personal finance in Belgium — modelled from more than twelve digital signal sources. Personal finance has an estimated audience of 3,918,519 people in Belgium.
The average Personal finance fan in Belgium is 45.4 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Hainaut.
Top brand affinities include Mortgage law, Finanztip, Finanzguru, with strongest over-indexing on Mortgage law (1.69× the country average).
Demographically, the Personal finance audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 11 regions tracked by Rascasse.
The typical Personal finance fan in Belgium is balanced, around 45.4 years old, with strong Social Media Usage tendencies and a notable affinity for Mortgage law.
The key figures that characterise the Personal finance profile in Belgium.
50.8% are female, 49.2% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 45.4 |
| Estimated audience size | 3,918,519 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Personal finance audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.0% |
| India | 4.7% |
Where the Personal finance audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~500K | 1.13× | |
| 02 | Luxembourg | ~100K | 1.07× | |
| 03 | Walloon Brabant | ~100K | 1.03× | |
| 04 | Antwerp | ~400K | 1.02× | |
| 05 | West Flanders | ~300K | 1.01× | |
| 06 | Province of Namur | ~200K | 1.00× | |
| 07 | Flemish Brabant | ~300K | 0.99× | |
| 08 | Limburg | ~200K | 0.98× | |
| 09 | Liege | ~300K | 0.95× | |
| 10 | Hainaut | ~400K | 0.94× | |
| 11 | Brussels | ~300K | 0.94× |
The strongest cross-interests of the Personal finance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mortgage law | Home & Garden | 1.69× | ||
| 02 | Finanztip | Business & Career | 1.52× | ||
| 03 | Finanzguru | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.03× | |
| Pet Ownership | JOY | 0.89× | |
| Travelling | THRILL | 0.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.57× | |
| Patriotism | CONSERVATISM | 0.65× | |
| Design Affinity | PREMIUM | 0.69× |
Personal finance has an estimated audience of 3,918,519 people in Belgium, concentrated in East Flanders and Antwerp.
50.8% of Personal finance fans are female, 49.2% are male, with an average age of 45.4 years.
Personal finance fans show strongest brand affinity for Mortgage law (1.69×), Finanztip (1.52×), and Finanzguru (1.52×) over the country average.
Personal finance fans in Belgium are most concentrated in East Flanders (reach ~500K), Antwerp (reach ~400K), and Hainaut (reach ~400K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Personal finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.