A data profile of the people who buy, follow and care about Personal finance in Denmark — modelled from more than twelve digital signal sources. Personal finance has an estimated audience of 2,594,238 people in Denmark.
Personal finance has an estimated audience of 2,594,238 people in Denmark. 47.9% are female, 52.1% are male, average age 47.0. Top brand affinities: Investment, Finance, Real property, Financial services, Mortgage loans.
Top brand affinities include Investment, Finance, Real property, with strongest over-indexing on Investment (1.7× the country average).
Demographically, the Personal finance audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Personal finance fan in Denmark is balanced, around 47.0 years old, with strong Social Media Usage tendencies and a notable affinity for Investment.
The key figures that characterise the Personal finance profile in Denmark.
47.9% are female, 52.1% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 47.0 |
| Estimated audience size | 2,594,238 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Personal finance audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.0% |
| India | 4.7% |
The strongest cross-interests of the Personal finance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Santander Group | Business & Career | 1.71× | ||
| 02 | Kclau | Business & Career | 1.71× | ||
| 03 | Investment | Business & Career | 1.70× | ||
| 04 | Commercial mortgage | Business & Career | 1.66× | ||
| 05 | Digital wallet | Internet & Social Media | 1.61× | ||
| 06 | Finanztip | Business & Career | 1.58× | ||
| 07 | Finanzguru | Business & Career | 1.58× | ||
| 08 | Web search engine | Technology & Electronics | 1.56× | ||
| 09 | Lurpak | Food & Beverages | 1.56× | ||
| 10 | Financial services | Business & Career | 1.55× | ||
| 11 | Biomass | Home & Garden | 1.55× | ||
| 12 | Factofrance | Business & Career | 1.55× | ||
| 13 | Real property | Home & Garden | 1.53× | ||
| 14 | Mortgage loans | Business & Career | 1.53× | ||
| 15 | Kereis | Business & Career | 1.53× | ||
| 16 | Estate (land) | Business & Career | 1.51× | ||
| 17 | Comparehero | Business & Career | 1.51× | ||
| 18 | Finance | Business & Career | 1.50× | ||
| 19 | Smavesto | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.89× | |
| Travelling | THRILL | 0.66× | |
| Patriotism | CONSERVATISM | 0.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.11× | |
| Patriotism | CONSERVATISM | 0.43× | |
| Travelling | THRILL | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Personal finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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