A data profile of the people who buy, follow and care about Investment in Denmark — modelled from more than twelve digital signal sources. Investment has an estimated audience of 1,748,127 people in Denmark.
Investment has an estimated audience of 1,748,127 people in Denmark. 46.6% are female, 53.4% are male, average age 47.1. Top brand affinities: Elgiganten, Personal finance, Germany, Novo Nordisk, SUVs.
Top brand affinities include Elgiganten, Personal finance, Germany, with strongest over-indexing on Elgiganten (1.7× the country average).
Demographically, the Investment audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Investment fan in Denmark is balanced, around 47.1 years old, with strong Career Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Investment profile in Denmark.
46.6% are female, 53.4% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 47.1 |
| Estimated audience size | 1,748,127 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Investment audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.4% |
| Japan | 4.3% |
The strongest cross-interests of the Investment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real estate investing | Business & Career | 2.67× | ||
| 02 | Tesla Motors | Cars & Mobility | 1.97× | ||
| 03 | Mortgage loans | Business & Career | 1.90× | ||
| 04 | Luxury real estate | Business & Career | 1.88× | ||
| 05 | Innovation | Business & Career | 1.83× | ||
| 06 | Renewable energy | Business & Career | 1.79× | ||
| 07 | Motorboat | Cars & Mobility | 1.76× | ||
| 08 | Heat pump | Home & Garden | 1.76× | ||
| 09 | Elgiganten | Shopping | 1.70× | ||
| 10 | Personal finance | Business & Career | 1.70× | ||
| 11 | Financial services | Business & Career | 1.64× | ||
| 12 | Renault | Cars & Mobility | 1.64× | ||
| 13 | Germany | Travel & Leisure | 1.62× | ||
| 14 | SUVs | Cars & Mobility | 1.61× | ||
| 15 | First-time buyer | Shopping | 1.58× | ||
| 16 | Novo Nordisk | Health | 1.56× | ||
| 17 | Roskilde Festival | Music & Radio | 1.52× | ||
| 18 | Škoda Auto | Cars & Mobility | 1.51× | ||
| 19 | Hairstyle | Beauty & Wellness | 1.51× | ||
| 20 | Hardware store | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.44× | |
| Quality Awareness | PREMIUM | 1.40× | |
| Early Adopter Mentality | POWER | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Creativity | OPEN | 0.85× | |
| Price Sensitivity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.