A data profile of the people who buy, follow and care about Investment in Norway — modelled from more than twelve digital signal sources. Investment has an estimated audience of 1,222,297 people in Norway.
Investment has an estimated audience of 1,222,297 people in Norway. 43.3% are female, 56.7% are male, average age 47.5. Top brand affinities: Personal finance, Apartment, Vacations, LinkedIn, Mortgage loans.
Top brand affinities include Personal finance, Apartment, Vacations, with strongest over-indexing on Personal finance (2.38× the country average).
Demographically, the Investment audience skews more male with an average age of 47.5, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Investment fan in Norway is more male, around 47.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Personal finance.
The key figures that characterise the Investment profile in Norway.
43.3% are female, 56.7% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 47.5 |
| Estimated audience size | 1,222,297 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 43% |
of the worldwide Investment audience comes from Norway.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.4% |
| Japan | 4.3% |
The strongest cross-interests of the Investment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 2.46× | ||
| 02 | Personal finance | Business & Career | 2.38× | ||
| 03 | Sustainable energy | Home & Garden | 2.34× | ||
| 04 | Renewable energy | Business & Career | 2.29× | ||
| 05 | Financial services | Business & Career | 2.28× | ||
| 06 | Web conferencing | Technology & Electronics | 2.25× | ||
| 07 | First-time buyer | Shopping | 2.22× | ||
| 08 | Accounting | Business & Career | 2.09× | ||
| 09 | Internet & Social Media | 2.05× | |||
| 10 | Mortgage loans | Business & Career | 1.94× | ||
| 11 | Modern architecture | Arts & Culture | 1.93× | ||
| 12 | Instant messaging | Internet & Social Media | 1.76× | ||
| 13 | Hairstyle | Beauty & Wellness | 1.74× | ||
| 14 | Fiction books | Literature | 1.72× | ||
| 15 | Cruises | Travel & Leisure | 1.69× | ||
| 16 | Tesla Motors | Cars & Mobility | 1.66× | ||
| 17 | Higher education | Business & Career | 1.62× | ||
| 18 | Apartment | Business & Career | 1.61× | ||
| 19 | Pizza | Food & Beverages | 1.55× | ||
| 20 | Vacations | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.52× | |
| Career Orientation | POWER | 1.50× | |
| Risk Appetite | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Creativity | OPEN | 0.87× | |
| DIY Mentality | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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