Rascasse Audience Intelligence

Investment Audience in Colombia

A data profile of the people who buy, follow and care about Investment in Colombia — modelled from more than twelve digital signal sources. Investment has an estimated audience of 6,160,233 people in Colombia.

#83among Topic in Colombia
#16in Business & Career

Investment has an estimated audience of 6,160,233 people in Colombia. 51.0% are female, 49.0% are male, average age 38.3.

Demographically, the Investment audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Career Orientation, Design Affinity.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Investment profile in Colombia.

Audience size
6.2M
in Colombia
Gender
51.0%♀
49.0% male
Age
38.3
average years
Country rank
#121
Topic in Colombia
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Investment fans

51.0% are female, 49.0% are male, average age 38.3.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Investment audience in Colombia
MetricValue
Female51.0%
Male49.0%
Average age38.3
Estimated audience size6,160,233
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Investment audience in Colombia
Age bracketShare%
16-1920%
20-2922%
30-3921%
40-4919%
50+18%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Investment audience comes from Colombia.

Worldwide audience distribution share by country for Investment
CountryShare
United States17.5%
Brazil5.4%
Japan4.3%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Investment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Investment audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.40×
Design AffinityPREMIUM1.28×
Luxury OrientationPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Investment audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.73×
SpiritualityBALANCE0.77×
ExtroversionTHRILL0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Colombia

See Investment audiences in other countries

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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