A data profile of the people who buy, follow and care about Property in Indonesia — modelled from more than twelve digital signal sources. Property has an estimated audience of 3,443,240 people in Indonesia.
Property has an estimated audience of 3,443,240 people in Indonesia. 43.7% are female, 56.3% are male, average age 37.1. Top brand affinities: Telegram, Real estate, Business class, Coffee roasting, Luxury real estate.
Top brand affinities include Telegram, Real estate, Business class, with strongest over-indexing on Telegram (2.3× the country average).
Demographically, the Property audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
The typical Property fan in Indonesia is more male, around 37.1 years old, with strong Quality Awareness tendencies and a notable affinity for Telegram.
The key figures that characterise the Property profile in Indonesia.
43.7% are female, 56.3% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 37.1 |
| Estimated audience size | 3,443,240 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 28% | |
| 30-39 | 26% | |
| 40-49 | 19% | |
| 50+ | 11% |
of the worldwide Property audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.0% |
| Australia | 3.6% |
The strongest cross-interests of the Property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telegram | Internet & Social Media | 2.30× | ||
| 02 | First-time buyer | Shopping | 2.30× | ||
| 03 | Real estate investment trust | Business & Career | 2.15× | ||
| 04 | Luxury real estate | Business & Career | 1.94× | ||
| 05 | Coffee roasting | Food & Beverages | 1.92× | ||
| 06 | Family car | Cars & Mobility | 1.86× | ||
| 07 | Bedroom furniture | Home & Garden | 1.86× | ||
| 08 | Renovation | Home & Garden | 1.85× | ||
| 09 | Business class | Travel & Leisure | 1.75× | ||
| 10 | City car | Cars & Mobility | 1.71× | ||
| 11 | Steak | Food & Beverages | 1.70× | ||
| 12 | First class travel | Travel & Leisure | 1.69× | ||
| 13 | Nonprofit organization | Politics & Society | 1.69× | ||
| 14 | Innovation | Business & Career | 1.65× | ||
| 15 | Modern architecture | Arts & Culture | 1.64× | ||
| 16 | Kitchenware | Home & Garden | 1.61× | ||
| 17 | Indonesian cuisine | Food & Beverages | 1.57× | ||
| 18 | Retail banking | Business & Career | 1.57× | ||
| 19 | Linux | Technology & Electronics | 1.55× | ||
| 20 | Real estate | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.71× | |
| DIY Mentality | THRILL | 1.53× | |
| Luxury Orientation | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| Social Media Usage | JOY | 0.82× | |
| Extroversion | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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