A data profile of the people who buy, follow and care about Property in Australia — modelled from more than twelve digital signal sources. Property has an estimated audience of 8,205,955 people in Australia.
Property has an estimated audience of 8,205,955 people in Australia. 56.2% are female, 43.8% are male, average age 43.1. Top brand affinities: Blanket, Townhouse, Bed sheet, Single-family detached home, Bored Panda.
Top brand affinities include Blanket, Townhouse, Bed sheet, with strongest over-indexing on Blanket (1.51× the country average).
Demographically, the Property audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Property fan in Australia is more female, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Blanket.
The key figures that characterise the Property profile in Australia.
56.2% are female, 43.8% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 43.1 |
| Estimated audience size | 8,205,955 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Property audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.0% |
| Australia | 3.6% |
The strongest cross-interests of the Property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 1.92× | ||
| 02 | PBS | Movies & TV | 1.92× | ||
| 03 | Google News | News | 1.92× | ||
| 04 | BBC Sport | Sports | 1.92× | ||
| 05 | Seinfeld | Movies & TV | 1.92× | ||
| 06 | Le Creuset | Home & Garden | 1.90× | ||
| 07 | Rowan Atkinson | Movies & TV | 1.86× | ||
| 08 | Townhouse | Home & Garden | 1.75× | ||
| 09 | Daiso | Fashion & Accessoires | 1.71× | ||
| 10 | MSN | News | 1.68× | ||
| 11 | Infographic | News | 1.67× | ||
| 12 | Duvet | Home & Garden | 1.67× | ||
| 13 | Home Alone | Movies & TV | 1.57× | ||
| 14 | Bed sheet | Home & Garden | 1.53× | ||
| 15 | Tom Welling | Movies & TV | 1.53× | ||
| 16 | Prince (musician) | Music & Radio | 1.52× | ||
| 17 | Aubrey Plaza | Movies & TV | 1.52× | ||
| 18 | Blanket | Home & Garden | 1.51× | ||
| 19 | Bored Panda | Internet & Social Media | 1.51× | ||
| 20 | Dulux | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.20× | |
| Design Affinity | PREMIUM | 1.15× | |
| Convenience Orientation | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.88× | |
| Pet Ownership | JOY | 0.92× | |
| Social Media Usage | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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