A data profile of the people who buy, follow and care about Property in Switzerland — modelled from more than twelve digital signal sources. Property has an estimated audience of 1,010,944 people in Switzerland.
Property has an estimated audience of 1,010,944 people in Switzerland. 51.8% are female, 48.2% are male, average age 43.5. Top brand affinities: Property finder, Real property, Coop, Residential area, Apartment.
Top brand affinities include Property finder, Real property, Coop, with strongest over-indexing on Property finder (5.66× the country average).
Demographically, the Property audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Design Affinity.
The typical Property fan in Switzerland is balanced, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Property finder.
The key figures that characterise the Property profile in Switzerland.
51.8% are female, 48.2% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 43.5 |
| Estimated audience size | 1,010,944 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 26% |
of the worldwide Property audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.0% |
| Australia | 3.6% |
The strongest cross-interests of the Property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Property finder | Home & Garden | 5.66× | ||
| 02 | Residential area | Home & Garden | 5.66× | ||
| 03 | Real property | Home & Garden | 4.16× | ||
| 04 | Terraced house | Home & Garden | 3.63× | ||
| 05 | First-time buyer | Shopping | 3.31× | ||
| 06 | Single-family detached home | Home & Garden | 3.23× | ||
| 07 | First-time home buyer grant | Home & Garden | 3.09× | ||
| 08 | Bedroom furniture | Home & Garden | 2.92× | ||
| 09 | Sustainable energy | Home & Garden | 2.63× | ||
| 10 | Mortgage loans | Business & Career | 2.60× | ||
| 11 | Western Union | Business & Career | 2.25× | ||
| 12 | Renewable energy | Business & Career | 2.17× | ||
| 13 | Apartment | Business & Career | 2.13× | ||
| 14 | Modern architecture | Arts & Culture | 2.04× | ||
| 15 | First class travel | Travel & Leisure | 1.98× | ||
| 16 | Innovation | Business & Career | 1.86× | ||
| 17 | Luxury real estate | Business & Career | 1.86× | ||
| 18 | Conforama | Home & Garden | 1.54× | ||
| 19 | Aldi | Shopping | 1.54× | ||
| 20 | Coop | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.67× | |
| Design Affinity | PREMIUM | 1.52× | |
| Convenience Orientation | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.87× | |
| Creativity | OPEN | 0.92× | |
| Social Media Usage | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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