A data profile of the people who buy, follow and care about Property in Colombia — modelled from more than twelve digital signal sources. Property has an estimated audience of 2,332,797 people in Colombia.
Property has an estimated audience of 2,332,797 people in Colombia. 53.5% are female, 46.5% are male, average age 40.1. Top brand affinities: Mortgage loans, Renovation, IKEA, Luxury real estate, Kitchenware.
Top brand affinities include Mortgage loans, Renovation, IKEA, with strongest over-indexing on Mortgage loans (1.68× the country average).
Demographically, the Property audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Property fan in Colombia is balanced, around 40.1 years old, with strong Career Orientation tendencies and a notable affinity for Mortgage loans.
The key figures that characterise the Property profile in Colombia.
53.5% are female, 46.5% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 40.1 |
| Estimated audience size | 2,332,797 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Property audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.0% |
| Australia | 3.6% |
The strongest cross-interests of the Property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real estate investing | Business & Career | 1.95× | ||
| 02 | Bedroom furniture | Home & Garden | 1.95× | ||
| 03 | Renovation | Home & Garden | 1.84× | ||
| 04 | Used car | Cars & Mobility | 1.84× | ||
| 05 | Business class | Travel & Leisure | 1.77× | ||
| 06 | Luxury real estate | Business & Career | 1.74× | ||
| 07 | Bank account | Business & Career | 1.73× | ||
| 08 | Mortgage loans | Business & Career | 1.68× | ||
| 09 | Laundry detergent | Home & Garden | 1.68× | ||
| 10 | First class travel | Travel & Leisure | 1.65× | ||
| 11 | IKEA | Home & Garden | 1.64× | ||
| 12 | Vehicle insurance | Cars & Mobility | 1.64× | ||
| 13 | Kitchenware | Home & Garden | 1.63× | ||
| 14 | Retail banking | Business & Career | 1.61× | ||
| 15 | Land Rover | Cars & Mobility | 1.61× | ||
| 16 | Automobile repair shop | Cars & Mobility | 1.59× | ||
| 17 | Stock market | Business & Career | 1.54× | ||
| 18 | Mobile banking | Business & Career | 1.53× | ||
| 19 | Porsche | Cars & Mobility | 1.51× | ||
| 20 | Boutique hotel | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.67× | |
| Quality Awareness | PREMIUM | 1.67× | |
| Luxury Orientation | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.62× | |
| Social Media Usage | JOY | 0.72× | |
| Extroversion | THRILL | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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