A data profile of the people who buy, follow and care about Italy in United Arab Emirates — modelled from more than twelve digital signal sources. Italy has an estimated audience of 1,538,137 people in United Arab Emirates.
The average Italy fan in United Arab Emirates is 35.3 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Milan, Louvre Abu Dhabi, Morocco, with strongest over-indexing on Milan (3.0× the country average).
Demographically, the Italy audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Indulgence, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Italy fan in United Arab Emirates is more male, around 35.3 years old, with strong Indulgence tendencies and a notable affinity for Milan.
The key figures that characterise the Italy profile in United Arab Emirates.
41.1% are female, 58.9% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 35.3 |
| Estimated audience size | 1,538,137 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 36% | |
| 30-39 | 28% | |
| 40-49 | 15% | |
| 50+ | 7% |
of the worldwide Italy audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| Italy | 16.8% |
| United States | 11.9% |
| Germany | 5.0% |
Where the Italy audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~1M | 1.11× | |
| 02 | Emirate of Abu Dhabi | ~700K | 1.07× | |
| 03 | Emirate of Sharjah | ~400K | 1.03× | |
| 04 | Emirate of Ajman | ~200K | 1.01× | |
| 05 | Ras Al Khaimah | ~80K | 0.96× | |
| 06 | Fujairah | ~30K | 0.87× |
The strongest cross-interests of the Italy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sicily | Travel & Leisure | 3.92× | ||
| 02 | Rome | Travel & Leisure | 3.02× | ||
| 03 | Milan | Travel & Leisure | 3.00× | ||
| 04 | Huda Beauty | Beauty & Wellness | 2.44× | ||
| 05 | Long hair | Beauty & Wellness | 2.41× | ||
| 06 | Casablanca | Travel & Leisure | 2.33× | ||
| 07 | Algeria | Travel & Leisure | 2.14× | ||
| 08 | Mother's Day | Kids & Family | 2.09× | ||
| 09 | Pedicure | Beauty & Wellness | 2.03× | ||
| 10 | Nail art | Beauty & Wellness | 2.02× | ||
| 11 | Nail polish | Beauty & Wellness | 2.02× | ||
| 12 | Louvre Abu Dhabi | Arts & Culture | 1.93× | ||
| 13 | Paris | Travel & Leisure | 1.93× | ||
| 14 | Scarf | Fashion & Accessoires | 1.91× | ||
| 15 | Morocco | Travel & Leisure | 1.80× | ||
| 16 | Cairo | Travel & Leisure | 1.78× | ||
| 17 | Chocolate cake | Food & Beverages | 1.69× | ||
| 18 | Candy | Food & Beverages | 1.67× | ||
| 19 | Tunisia | Travel & Leisure | 1.64× | ||
| 20 | Cheesecake | Food & Beverages | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.32× | |
| Career Orientation | POWER | 1.11× | |
| Spirituality | BALANCE | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Sustainability | BALANCE | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.82× |
Italy has an estimated audience of 1,538,137 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
41.1% of Italy fans are female, 58.9% are male, with an average age of 35.3 years.
Italy fans show strongest brand affinity for Milan (3.0×), Louvre Abu Dhabi (1.93×), and Morocco (1.8×) over the country average.
Italy fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~700K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Italy itself, the audience over-indexes on Louvre Abu Dhabi (1.93×), Morocco (1.8×), Algeria (2.14×), and Cairo (1.78×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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