Nice Audience in United States
Nice has an estimated audience of 956,746 people in United States. 46.4% are female, 53.6% are male, average age 35.7. Top regions: California, Texas, New York. Top brand affinities: Gippy Grewal, Elsword, Pantsuit, Home equity, Kendra Scott.
The average Nice fan in United States is 35.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Gippy Grewal, Elsword, Pantsuit, with strongest over-indexing on Gippy Grewal (48.49× the country average). Demographically, the Nice audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Nice fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 35.7 |
| Estimated audience size | 956,746 |
Audience persona
The typical Nice fan in United States is balanced, around 35.7 years old, with strong Family Orientation tendencies and a notable affinity for Gippy Grewal.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 139,480 | 1.33× |
| Texas | 96,074 | 1.17× |
| New York | 89,412 | 1.67× |
| Florida | 78,268 | 1.21× |
| Illinois | 36,673 | 1.15× |
| Georgia | 33,849 | 1.15× |
| Pennsylvania | 32,599 | 1.01× |
| Virginia | 32,534 | 1.4× |
| New Jersey | 32,292 | 1.33× |
| North Carolina | 28,906 | 1× |
| Ohio | 27,189 | 0.92× |
| Michigan | 23,086 | 0.92× |
| Massachusetts | 22,801 | 1.21× |
| Arizona | 22,400 | 1.15× |
| Washington | 22,258 | 1.16× |
| Tennessee | 18,579 | 0.97× |
| Maryland | 17,500 | 1.06× |
| Indiana | 17,001 | 0.97× |
| Colorado | 16,700 | 1.11× |
| Wisconsin | 13,808 | 0.96× |
| Minnesota | 13,796 | 1.01× |
| Kentucky | 13,794 | 1.15× |
| Missouri | 13,485 | 0.87× |
| South Carolina | 13,161 | 0.91× |
| Alabama | 12,650 | 0.95× |
| Oregon | 12,180 | 1.11× |
| Louisiana | 11,450 | 0.93× |
| Connecticut | 10,476 | 1.09× |
| Utah | 9,824 | 1.15× |
| Oklahoma | 9,234 | 0.87× |
| Nevada | 8,992 | 0.97× |
| Iowa | 7,012 | 0.89× |
| Arkansas | 6,594 | 0.84× |
| Mississippi | 6,305 | 0.8× |
| Kansas | 6,151 | 0.82× |
| Washington, District of Columbia | 4,796 | 1.67× |
| Idaho | 4,547 | 0.95× |
| New Mexico | 4,220 | 0.88× |
| Nebraska | 4,143 | 0.86× |
| Hawaii | 3,566 | 0.87× |
| New Hampshire | 3,186 | 0.85× |
| West Virginia | 3,119 | 0.7× |
| Rhode Island | 3,109 | 1.02× |
| Maine | 2,982 | 0.87× |
| Delaware | 2,264 | 0.86× |
| Montana | 1,865 | 0.7× |
| Alaska | 1,737 | 0.85× |
| South Dakota | 1,505 | 0.68× |
| Vermont | 1,399 | 0.83× |
| North Dakota | 1,289 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gippy Grewal | 48.49× | Movies & TV |
| Elsword | 27.19× | Games |
| Pantsuit | 16.24× | Fashion & Accessoires |
| Home equity | 2.25× | Home & Garden |
| Kendra Scott | 2.76× | Fashion & Accessoires |
| JDSU | 2.06× | Business & Career |
| Mothercare | 2.05× | Kids & Family |
| Panama | 2.2× | Travel & Leisure |
| Graham Greene | 3.45× | Literature |
| Regional styles of Mexican music | 1.56× | Music & Radio |
| Cam Ward | 2.01× | Sports |
| Public speaking | 1.9× | Politics & Society |
| Hopkins County, Kentucky | 12.67× | Travel & Leisure |
| Harmattan | 19.57× | Travel & Leisure |
| Buying a House | 2.86× | Home & Garden |
| Steampunk | 2.03× | Fashion & Accessoires |
| Nick Jr. (Australia) | 3.59× | Kids & Family |
| Sears | 1.66× | Shopping |
| Mobile Suit Gundam ZZ | 17.34× | Movies & TV |
| Voter registration | 1.77× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.31 |
| Urban Lifestyle | OPEN | 1.28 |
| Sustainability | BALANCE | 1.26 |
| Convenience Orientation | PREMIUM | 1.26 |
| Luxury Orientation | PREMIUM | 1.25 |
| Design Affinity | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 17.7% |
| Germany | 17.5% |
| Netherlands | 8.7% |
See Nice audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Nice have in United States?
Nice has an estimated audience of 956,746 people in United States, concentrated in California and Texas.
What is the gender split and age of Nice fans?
46.4% of Nice fans are female, 53.6% are male, with an average age of 35.7 years.
Which brands do Nice fans like most?
Nice fans show strongest brand affinity for Gippy Grewal (48.49×), Elsword (27.19×), and Pantsuit (16.24×) over the country average.
Where do Nice fans live in United States?
Nice fans in United States are most concentrated in California (reach 139,480), Texas (reach 96,074), and New York (reach 89,412). These three regions account for the largest share of the active audience.
What other brands do Nice fans also like?
Beyond Nice itself, the audience over-indexes on Elsword (27.19×), Pantsuit (16.24×), Home equity (2.25×), and Kendra Scott (2.76×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Nice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.