Nice Audience in United States

Nice has an estimated audience of 956,746 people in United States. 46.4% are female, 53.6% are male, average age 35.7. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Rose water, Disney Infinity, Saint-Tropez, Rocío Dúrcal.

The average Nice fan in United States is 35.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Rose water, Disney Infinity, with strongest over-indexing on Kia Sportage (27.19× the country average). Demographically, the Nice audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Nice fans

Demographic split for Nice audience in United States
MetricValue
Female46.4%
Male53.6%
Average age35.7
Estimated audience size956,746

Audience persona

The typical Nice fan in United States is balanced, around 35.7 years old, with strong Family Orientation tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Nice in United States
RegionReachAffinity
California139,4801.33×
Texas96,0741.17×
New York89,4121.67×
Florida78,2681.21×
Illinois36,6731.15×
Georgia33,8491.15×
Pennsylvania32,5991.01×
Virginia32,5341.4×
New Jersey32,2921.33×
North Carolina28,9061×
Ohio27,1890.92×
Michigan23,0860.92×
Massachusetts22,8011.21×
Arizona22,4001.15×
Washington22,2581.16×
Tennessee18,5790.97×
Maryland17,5001.06×
Indiana17,0010.97×
Colorado16,7001.11×
Wisconsin13,8080.96×
Minnesota13,7961.01×
Kentucky13,7941.15×
Missouri13,4850.87×
South Carolina13,1610.91×
Alabama12,6500.95×
Oregon12,1801.11×
Louisiana11,4500.93×
Connecticut10,4761.09×
Utah9,8241.15×
Oklahoma9,2340.87×
Nevada8,9920.97×
Iowa7,0120.89×
Arkansas6,5940.84×
Mississippi6,3050.8×
Kansas6,1510.82×
Washington, District of Columbia4,7961.67×
Idaho4,5470.95×
New Mexico4,2200.88×
Nebraska4,1430.86×
Hawaii3,5660.87×
New Hampshire3,1860.85×
West Virginia3,1190.7×
Rhode Island3,1091.02×
Maine2,9820.87×
Delaware2,2640.86×
Montana1,8650.7×
Alaska1,7370.85×
South Dakota1,5050.68×
Vermont1,3990.83×
North Dakota1,2890.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nice audience
BrandAffinityCategory
Kia Sportage27.19×Cars & Mobility
Rose water33.01×Food & Beverages
Disney Infinity109.7×Games
Saint-Tropez48.49×Travel & Leisure
Rocío Dúrcal36.29×Movies & TV
Hotmart18.27×Shopping
Honda HR-V18.13×Cars & Mobility
Chloe Sevigny21.2×Movies & TV
Houston Astros5.24×Sports
Livemusic3.14×Music & Radio
Pre-school playgroup19.56×Kids & Family
Lufthansa9.19×Travel & Leisure
Jeep Grand Cherokee5.63×Cars & Mobility
Lipstick3.84×Beauty & Wellness
Eyebrow3.27×Beauty & Wellness
Nordstrom rack2.28×Fashion & Accessoires
Musical instrument2.03×Music & Radio
Los Angeles Dodgers3.36×Sports
Nail polish3.38×Beauty & Wellness
Asiana Airlines16.24×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nice audience
TraitClusterScore
Family OrientationCONSERVATISM1.31
Urban LifestyleOPEN1.28
SustainabilityBALANCE1.26
Convenience OrientationPREMIUM1.26
Luxury OrientationPREMIUM1.25
Design AffinityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Nice
CountryShare
France17.7%
Germany17.5%
Netherlands8.7%

See Nice audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Nice have in United States?

Nice has an estimated audience of 956,746 people in United States, concentrated in California and Texas.

What is the gender split and age of Nice fans?

46.4% of Nice fans are female, 53.6% are male, with an average age of 35.7 years.

Which brands do Nice fans like most?

Nice fans show strongest brand affinity for Kia Sportage (27.19×), Rose water (33.01×), and Disney Infinity (109.7×) over the country average.

Where do Nice fans live in United States?

Nice fans in United States are most concentrated in California (reach 139,480), Texas (reach 96,074), and New York (reach 89,412). These three regions account for the largest share of the active audience.

What other brands do Nice fans also like?

Beyond Nice itself, the audience over-indexes on Rose water (33.01×), Disney Infinity (109.7×), Saint-Tropez (48.49×), and Rocío Dúrcal (36.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.