Rascasse Audience Intelligence

Nice Audience in United States

A data profile of the people who buy, follow and care about Nice in United States — modelled from more than twelve digital signal sources. Nice has an estimated audience of 956,746 people in United States.

#315among City in United States#2223among POI in United States#1827in Travel & Leisure

The average Nice fan in United States is 35.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Rose water, Saint-Tropez, Lufthansa, with strongest over-indexing on Rose water (36.86× the country average).

Demographically, the Nice audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nice fan in United States is balanced, around 35.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Rose water.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nice profile in United States.

Audience size
957K
in United States
Gender
46.4%♀
53.6% male
Age
35.7
average years
Country rank
#24388
POI in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nice fans

46.4% are female, 53.6% are male, average age 35.7.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Nice audience in United States
MetricValue
Female46.4%
Male53.6%
Average age35.7
Estimated audience size956,746
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Nice audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3918%
40-4917%
50+15%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Nice audience comes from United States.

Worldwide audience distribution share by country for Nice
CountryShare
France17.6%
Germany17.4%
Netherlands8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nice audience in United States is strongest.

Fig. 05

Top regions by affinity

Nice fans by region: top regions in United States
#RegionReachAffinity×
01New York~80K1.52×
02Washington, District of Columbia~4K1.52×
03Virginia~30K1.32×
04California~100K1.29×
05New Jersey~30K1.27×
06Utah~10K1.17×
07Georgia~30K1.16×
08Massachusetts~20K1.16×
09Texas~90K1.15×
10Florida~70K1.15×
11Washington~20K1.14×
12Illinois~40K1.11×
13Arizona~20K1.07×
14Colorado~20K1.07×
15Oregon~10K1.07×
16Connecticut~10K1.06×
17Rhode Island~3K1.05×
18Kentucky~10K1.04×
19Maryland~20K1.03×
20Pennsylvania~30K1.01×
21North Carolina~30K1.00×
22Indiana~20K1.00×
23Idaho~5K0.99×
24Minnesota~10K0.98×
25South Carolina~10K0.95×
26Wisconsin~10K0.95×
27Nevada~9K0.95×
28New Mexico~5K0.95×
29Hawaii~4K0.95×
30Tennessee~20K0.94×
31Alaska~2K0.94×
32Louisiana~10K0.93×
33Iowa~7K0.92×
34New Hampshire~3K0.92×
35Michigan~20K0.91×
36Alabama~10K0.91×
37Nebraska~4K0.91×
38Delaware~2K0.91×
39Vermont~2K0.91×
40Ohio~30K0.90×
41Missouri~10K0.90×
42Oklahoma~10K0.90×
43Maine~3K0.90×
44Arkansas~7K0.89×
45Kansas~6K0.86×
46Mississippi~6K0.82×
47Montana~2K0.82×
48South Dakota~2K0.80×
49North Dakota~2K0.80×
50West Virginia~3K0.78×
Fig. 06

Affinity by region

Affinity by region — Nice, United States
0.78×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nice audience
#·InterestCategoryAffinity×
01Disney InfinityGames98.66×
02Saint-TropezTravel & Leisure49.44×
03Rose waterFood & Beverages36.86×
04AmaWaterwaysTravel & Leisure25.00×
05MarbellaTravel & Leisure23.41×
06Chloe SevignyMovies & TV22.17×
07Monte CarloTravel & Leisure16.91×
08CannesTravel & Leisure16.14×
09MaltaTravel & Leisure14.84×
10Asiana AirlinesTravel & Leisure14.70×
11HotmartShopping14.28×
12LufthansaTravel & Leisure13.02×
13FrankfurtTravel & Leisure12.70×
14Percussion instrumentMusic & Radio4.18×
15City BankBusiness & Career3.84×
16American ExpressBusiness & Career2.57×
17InnovationBusiness & Career2.37×
18Musical instrumentMusic & Radio2.10×
19IKEAHome & Garden1.77×
20PinterestInternet & Social Media1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nice audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.45×
Family OrientationCONSERVATISM1.31×
Career OrientationPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nice audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
Pet OwnershipJOY0.76×
TraditionCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nice have in United States?

Nice has an estimated audience of 956,746 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nice fans?

46.4% of Nice fans are female, 53.6% are male, with an average age of 35.7 years.

03

Which brands do Nice fans like most?

Nice fans show strongest brand affinity for Rose water (36.86×), Saint-Tropez (49.44×), and Lufthansa (13.02×) over the country average.

04

Where do Nice fans live in United States?

Nice fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Nice fans also like?

Beyond Nice itself, the audience over-indexes on Saint-Tropez (49.44×), Lufthansa (13.02×), Disney Infinity (98.66×), and Chloe Sevigny (22.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Nice audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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