AmaWaterways Audience in United States

AmaWaterways logo

AmaWaterways has an estimated audience of 379,588 people in United States. 54.5% are female, 45.5% are male, average age 41.7. Top regions: California, Florida, Texas. Top brand affinities: Curitiba, River cruise, Viking Cruises, Google Flights, Oceania Cruises.

The average AmaWaterways fan in United States is 41.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Curitiba, River cruise, Viking Cruises, with strongest over-indexing on Curitiba (2003.75× the country average). Demographically, the AmaWaterways audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of AmaWaterways fans

Demographic split for AmaWaterways audience in United States
MetricValue
Female54.5%
Male45.5%
Average age41.7
Estimated audience size379,588

Audience persona

The typical AmaWaterways fan in United States is balanced, around 41.7 years old, with strong Travelling tendencies and a notable affinity for Curitiba.

Top regions in United States

Top regions ranked by reach for AmaWaterways in United States
RegionReachAffinity
California52,4931.26×
Florida40,0981.56×
Texas27,3730.84×
New York19,3650.91×
North Carolina15,2521.34×
Pennsylvania14,4881.13×
Georgia13,5251.16×
Virginia11,2951.22×
Illinois11,2200.89×
New Jersey10,4511.08×
Arizona10,2131.32×
Ohio9,8700.84×
Massachusetts8,3851.12×
Washington8,3651.1×
Michigan8,1950.83×
South Carolina8,1151.42×
Colorado7,9121.32×
Tennessee7,7041.01×
Missouri6,6251.08×
Maryland6,5651.01×
Minnesota6,2921.16×
Wisconsin5,7391×
Oregon5,6221.29×
Connecticut5,1281.35×
Indiana5,0640.73×
Alabama4,0030.75×
Louisiana3,8510.79×
Oklahoma3,5820.85×
Utah3,4491.01×
Nevada3,3840.92×
Kentucky3,3640.71×
Kansas3,2421.08×
Iowa2,4610.79×
New Hampshire2,4071.61×
Arkansas2,0690.66×
Idaho2,0101.06×
Hawaii1,8551.14×
Delaware1,6671.59×
Maine1,6131.19×
Nebraska1,4790.78×
Mississippi1,4670.47×
Rhode Island1,4261.18×
New Mexico1,3990.73×
Montana1,0320.98×
Washington, District of Columbia9760.86×
Alaska6780.83×
West Virginia6710.38×
Vermont6270.94×
South Dakota4920.56×
North Dakota4100.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AmaWaterways audience
BrandAffinityCategory
Curitiba2003.75×Travel & Leisure
River cruise39.69×Travel & Leisure
Viking Cruises18.65×Travel & Leisure
Google Flights5.66×Travel & Leisure
Oceania Cruises22.4×Travel & Leisure
Europe4.94×Travel & Leisure
Crystal Cruises20.32×Travel & Leisure
Nice25×Travel & Leisure
Silversea Cruises22.26×Travel & Leisure
Windstar Cruises23.85×Travel & Leisure
Final Destination3.55×Movies & TV
Regent Seven Seas Cruises20.98×Travel & Leisure
Staples (Canada)3.61×Business & Career
American Airlines2.61×Travel & Leisure
Road Scholar28.41×Business & Career
Marseille19.56×Travel & Leisure
The Gilded Age3.28×Movies & TV
Ship4.44×Travel & Leisure
United Airlines3.16×Travel & Leisure
Judi Dench15.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AmaWaterways audience
TraitClusterScore
TravellingTHRILL3.36
IndulgenceJOY1.78
PatriotismCONSERVATISM1.64
Design AffinityPREMIUM1.64
Luxury OrientationPREMIUM1.49
Risk AppetiteTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for AmaWaterways
CountryShare
United States64.6%
Canada8.2%
United Kingdom4.6%

See AmaWaterways audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does AmaWaterways have in United States?

AmaWaterways has an estimated audience of 379,588 people in United States, concentrated in California and Florida.

What is the gender split and age of AmaWaterways fans?

54.5% of AmaWaterways fans are female, 45.5% are male, with an average age of 41.7 years.

Which brands do AmaWaterways fans like most?

AmaWaterways fans show strongest brand affinity for Curitiba (2003.75×), River cruise (39.69×), and Viking Cruises (18.65×) over the country average.

Where do AmaWaterways fans live in United States?

AmaWaterways fans in United States are most concentrated in California (reach 52,493), Florida (reach 40,098), and Texas (reach 27,373). These three regions account for the largest share of the active audience.

What other brands do AmaWaterways fans also like?

Beyond AmaWaterways itself, the audience over-indexes on River cruise (39.69×), Viking Cruises (18.65×), Google Flights (5.66×), and Oceania Cruises (22.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AmaWaterways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.