Rascasse Audience Intelligence

AmaWaterways Target Market in United States

A data profile of the people who buy, follow and care about AmaWaterways in United States — modelled from more than twelve digital signal sources. AmaWaterways has an estimated audience of 393,246 people in United States.

#4343among Brand in United States#3443in Travel & Leisure

The average AmaWaterways fan in United States is 41.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Curitiba, River cruise, Viking Cruises, with strongest over-indexing on Curitiba (2003.75× the country average).

Demographically, the AmaWaterways audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AmaWaterways fan in United States is balanced, around 41.7 years old, with strong Travelling tendencies and a notable affinity for Curitiba.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AmaWaterways profile in United States.

Audience size
393K
in United States
Gender
54.5%♀
45.5% male
Age
41.7
average years
Country rank
#41978
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AmaWaterways

54.5% are female, 45.5% are male, average age 41.7.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for AmaWaterways audience in United States
MetricValue
Female54.5%
Male45.5%
Average age41.7
Estimated audience size393,246
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the AmaWaterways audience in United States
Age bracketShare%
16-1926%
20-2911%
30-3911%
40-4914%
50+39%
Fig. 04

Worldwide distribution

64.7%

of the worldwide AmaWaterways audience comes from United States.

Worldwide audience distribution share by country for AmaWaterways
CountryShare
United States64.7%
Canada8.0%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AmaWaterways audience in United States is strongest.

Fig. 05

Top regions by affinity

AmaWaterways customers by region in United States
#RegionReachAffinity×
01New Hampshire~2K1.61×
02Florida~40K1.55×
03Delaware~2K1.51×
04South Carolina~8K1.40×
05Arizona~10K1.31×
06Colorado~8K1.30×
07North Carolina~10K1.28×
08Maine~2K1.27×
09Connecticut~5K1.26×
10California~50K1.20×
11Virginia~10K1.20×
12Oregon~5K1.18×
13Rhode Island~1K1.17×
14Minnesota~6K1.12×
15Massachusetts~8K1.11×
16Kansas~3K1.10×
17Hawaii~2K1.10×
18Pennsylvania~10K1.08×
19Idaho~2K1.08×
20Georgia~10K1.07×
21Missouri~7K1.07×
22New Jersey~10K1.04×
23Wisconsin~6K1.04×
24Alaska<1K1.04×
25Washington~8K1.03×
26Vermont<1K1.02×
27Utah~3K0.99×
28Montana~1K0.99×
29Tennessee~7K0.96×
30Maryland~6K0.96×
31Nevada~3K0.91×
32Oklahoma~4K0.87×
33Ohio~10K0.85×
34Iowa~3K0.84×
35Nebraska~2K0.84×
36Illinois~10K0.83×
37New Mexico~2K0.83×
38New York~20K0.82×
39Alabama~4K0.82×
40Michigan~8K0.81×
41Washington, District of Columbia<1K0.81×
42Texas~30K0.79×
43Louisiana~4K0.79×
44Arkansas~2K0.78×
45Kentucky~4K0.77×
46South Dakota<1K0.77×
47North Dakota<1K0.76×
48Indiana~5K0.75×
49Mississippi~2K0.61×
50West Virginia~1K0.61×
Fig. 06

Affinity by region

Affinity by region — AmaWaterways, United States
0.61×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AmaWaterways audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AmaWaterways audience
#·InterestCategoryAffinity×
01CuritibaTravel & Leisure2003.75×
02River cruiseTravel & Leisure39.69×
03Road ScholarBusiness & Career28.41×
04NiceTravel & Leisure25.00×
05Windstar CruisesTravel & Leisure23.85×
06Oceania CruisesTravel & Leisure22.40×
07Silversea CruisesTravel & Leisure22.26×
08Regent Seven Seas CruisesTravel & Leisure20.98×
09Crystal CruisesTravel & Leisure20.32×
10MarseilleTravel & Leisure19.56×
11Viking CruisesTravel & Leisure18.65×
12Judi DenchMovies & TV15.53×
13Google FlightsTravel & Leisure5.66×
14EuropeTravel & Leisure4.94×
15ShipTravel & Leisure4.44×
16Staples (Canada)Business & Career3.61×
17BurlingtonFashion & Accessoires3.29×
18United AirlinesTravel & Leisure3.16×
19American AirlinesTravel & Leisure2.61×
20Mitch McConnellPolitics & Society2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AmaWaterways audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AmaWaterways audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.75×
Quality AwarenessPREMIUM2.61×
Career OrientationPOWER2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AmaWaterways audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Family OrientationCONSERVATISM0.99×
Social Media UsageJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AmaWaterways's target market in United States?

AmaWaterways's target market in United States covers an estimated 393,246 people, concentrated in California and Florida.

02

What is the gender split and age of AmaWaterways customers?

54.5% of the AmaWaterways audience are female, 45.5% are male, with an average age of 41.7 years.

03

Which brands do AmaWaterways fans like most?

AmaWaterways fans show strongest brand affinity for Curitiba (2003.75×), River cruise (39.69×), and Viking Cruises (18.65×) over the country average.

04

Where do AmaWaterways fans live in United States?

AmaWaterways fans in United States are most concentrated in California (reach ~50K), Florida (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do AmaWaterways fans also like?

Beyond AmaWaterways itself, the audience over-indexes on River cruise (39.69×), Viking Cruises (18.65×), Google Flights (5.66×), and Oceania Cruises (22.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See AmaWaterways audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AmaWaterways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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