Road Scholar Audience in United States

Road Scholar logo

Road Scholar has an estimated audience of 510,800 people in United States. 70.6% are female, 29.4% are male, average age 56.7. Top regions: California, New York, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Google Flights, MSN, Microblogging.

The average Road Scholar fan in United States is 56.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Google Flights, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Road Scholar audience skews more female with an average age of 56.7, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Charity

Demographics of Road Scholar fans

Demographic split for Road Scholar audience in United States
MetricValue
Female70.6%
Male29.4%
Average age56.7
Estimated audience size510,800

Audience persona

The typical Road Scholar fan in United States is more female, around 56.7 years old, with strong Travelling tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Road Scholar in United States
RegionReachAffinity
California52,8060.94×
New York25,6200.9×
Florida25,3680.73×
Texas19,8090.45×
Massachusetts18,0221.79×
Pennsylvania17,2421×
North Carolina16,6721.08×
Virginia16,5561.33×
Illinois14,2720.84×
Washington13,4531.31×
Ohio13,3760.85×
Maryland12,2901.4×
Oregon11,8682.03×
Michigan11,5360.86×
Colorado11,1061.38×
Minnesota10,9661.5×
New Jersey10,7990.83×
Wisconsin10,6181.38×
Arizona10,3360.99×
Georgia9,8190.62×
Indiana6,2500.67×
South Carolina6,2300.81×
Missouri6,1260.74×
Connecticut6,0911.19×
Tennessee6,0690.59×
Kentucky4,7740.75×
New Hampshire4,1702.07×
Maine3,9222.14×
Iowa3,8700.92×
New Mexico3,4831.36×
Alabama3,1070.44×
Louisiana3,0260.46×
Kansas2,9810.74×
Utah2,6400.58×
Nevada2,6310.53×
Arkansas2,5380.6×
Oklahoma2,4960.44×
Idaho2,3650.92×
Vermont2,2302.49×
Montana1,9811.4×
Hawaii1,9790.9×
Rhode Island1,9031.17×
Washington, District of Columbia1,8411.2×
Nebraska1,7890.7×
Delaware1,5651.11×
Alaska1,2911.18×
Mississippi1,0610.25×
West Virginia1,0510.44×
South Dakota8740.74×
Wyoming6380.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Road Scholar audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Google Flights9.35×Travel & Leisure
MSN6.22×News
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Great Clips5.25×Beauty & Wellness
Lavazza22.36×Food & Beverages
Megamind11.76×Movies & TV
Slovenia13.11×Travel & Leisure
Hobby Lobby2.91×Home & Garden
PBS5.12×Movies & TV
Katherine Heigl11.22×Movies & TV
Jane Goodall8.41×Pets & Animals
Charles, Prince of Wales18.87×Politics & Society
Kia Sportage14.82×Cars & Mobility
Robert Redford5.01×Movies & TV
Czech Republic9.9×Travel & Leisure
Jane Fonda8.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Road Scholar audience
TraitClusterScore
TravellingTHRILL2.65
Quality AwarenessPREMIUM2.09
SustainabilityBALANCE1.62
SpiritualityBALANCE1.6
Community OrientationOPEN1.6
PatriotismCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for Road Scholar
CountryShare
United States92.9%
Italy0.9%
India0.9%

See Road Scholar audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Road Scholar have in United States?

Road Scholar has an estimated audience of 510,800 people in United States, concentrated in California and New York.

What is the gender split and age of Road Scholar fans?

70.6% of Road Scholar fans are female, 29.4% are male, with an average age of 56.7 years.

Which brands do Road Scholar fans like most?

Road Scholar fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Google Flights (9.35×) over the country average.

Where do Road Scholar fans live in United States?

Road Scholar fans in United States are most concentrated in California (reach 52,806), New York (reach 25,620), and Florida (reach 25,368). These three regions account for the largest share of the active audience.

What other brands do Road Scholar fans also like?

Beyond Road Scholar itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Google Flights (9.35×), MSN (6.22×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Road Scholar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.