Road Scholar Audience in United States

Road Scholar logo

Road Scholar has an estimated audience of 510,800 people in United States. 70.6% are female, 29.4% are male, average age 56.7. Top regions: California, New York, Florida. Top brand affinities: Israel, Steampunk, Jeep Wagoneer, JamBase, Elsword.

The average Road Scholar fan in United States is 56.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Israel, Steampunk, Jeep Wagoneer, with strongest over-indexing on Israel (3.12× the country average). Demographically, the Road Scholar audience skews more female with an average age of 56.7, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Charity

Demographics of Road Scholar fans

Demographic split for Road Scholar audience in United States
MetricValue
Female70.6%
Male29.4%
Average age56.7
Estimated audience size510,800

Audience persona

The typical Road Scholar fan in United States is more female, around 56.7 years old, with strong Travelling tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Road Scholar in United States
RegionReachAffinity
California52,8060.94×
New York25,6200.9×
Florida25,3680.73×
Texas19,8090.45×
Massachusetts18,0221.79×
Pennsylvania17,2421×
North Carolina16,6721.08×
Virginia16,5561.33×
Illinois14,2720.84×
Washington13,4531.31×
Ohio13,3760.85×
Maryland12,2901.4×
Oregon11,8682.03×
Michigan11,5360.86×
Colorado11,1061.38×
Minnesota10,9661.5×
New Jersey10,7990.83×
Wisconsin10,6181.38×
Arizona10,3360.99×
Georgia9,8190.62×
Indiana6,2500.67×
South Carolina6,2300.81×
Missouri6,1260.74×
Connecticut6,0911.19×
Tennessee6,0690.59×
Kentucky4,7740.75×
New Hampshire4,1702.07×
Maine3,9222.14×
Iowa3,8700.92×
New Mexico3,4831.36×
Alabama3,1070.44×
Louisiana3,0260.46×
Kansas2,9810.74×
Utah2,6400.58×
Nevada2,6310.53×
Arkansas2,5380.6×
Oklahoma2,4960.44×
Idaho2,3650.92×
Vermont2,2302.49×
Montana1,9811.4×
Hawaii1,9790.9×
Rhode Island1,9031.17×
Washington, District of Columbia1,8411.2×
Nebraska1,7890.7×
Delaware1,5651.11×
Alaska1,2911.18×
Mississippi1,0610.25×
West Virginia1,0510.44×
South Dakota8740.74×
Wyoming6380.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Road Scholar audience
BrandAffinityCategory
Israel3.12×Travel & Leisure
Steampunk7.13×Fashion & Accessoires
Jeep Wagoneer6.87×Cars & Mobility
JamBase11.19×Music & Radio
Elsword14.82×Games
Home equity1.52×Home & Garden
Vocal harmony3.44×Music & Radio
Nebraska Cornhuskers football2.43×Sports
Kendra Scott1.95×Fashion & Accessoires
Mobile Suit Gundam ZZ27.54×Movies & TV
Grinch2.51×Movies & TV
Staycation2.04×Home & Garden
Historic site2.62×Arts & Culture
Home staging3.12×Home & Garden
Necktie2.98×Fashion & Accessoires
Urban horticulture1.99×Home & Garden
Voter registration2.39×Politics & Society
Corona (band)2.79×Music & Radio
Centurion (film)5.63×Movies & TV
La Jolla4.31×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Road Scholar audience
TraitClusterScore
TravellingTHRILL2.65
Quality AwarenessPREMIUM2.09
SustainabilityBALANCE1.62
SpiritualityBALANCE1.6
Community OrientationOPEN1.6
PatriotismCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for Road Scholar
CountryShare
United States92.9%
Italy0.9%
India0.9%

See Road Scholar audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Road Scholar have in United States?

Road Scholar has an estimated audience of 510,800 people in United States, concentrated in California and New York.

What is the gender split and age of Road Scholar fans?

70.6% of Road Scholar fans are female, 29.4% are male, with an average age of 56.7 years.

Which brands do Road Scholar fans like most?

Road Scholar fans show strongest brand affinity for Israel (3.12×), Steampunk (7.13×), and Jeep Wagoneer (6.87×) over the country average.

Where do Road Scholar fans live in United States?

Road Scholar fans in United States are most concentrated in California (reach 52,806), New York (reach 25,620), and Florida (reach 25,368). These three regions account for the largest share of the active audience.

What other brands do Road Scholar fans also like?

Beyond Road Scholar itself, the audience over-indexes on Steampunk (7.13×), Jeep Wagoneer (6.87×), JamBase (11.19×), and Elsword (14.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Road Scholar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.